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A Guide to Collecting Product Feedback

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Markets move fast, leaving little room for delay; a trend which has left many product managers and marketers with a great deal of pressure to perform and achieve product excellence. For these teams, it’s all about getting the right products to market faster with the guidance of user insights, a clear product strategy, and a […]

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How to achieve growth with the right product marketing approach

360 Digital Podcast #5

We’ve just released a brand new episode on Mopinion’s podcast 360 Digital. This month’s theme? The wonderful world of product marketing. Product marketing is a fairly new field. For those who are unfamiliar, it is essentially the process of bringing a product to market, promoting it and selling it to a customer. It also happens […]

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How Calvin Klein makes data-driven decisions with Mopinion

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Calvin Klein is one of the most recognised fashion houses of today. Famous for their iconic underwear, Calvin Klein offers clothing, footwear, jewellery as well as fragrances. From a digital perspective, Calvin Klein places a lot of value on data-driven decision making. They do this by not only monitoring quantitative behavioural data, but also by […]

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Most Popular Product Feedback Tools: An Overview

Mopinion:Top 10 Most Popular Product Feedback Tools-coverimage

Getting quality product feedback is essential when building or having just built a new product. This feedback can provide you with critical data that will ultimately drive your product strategy. With this type of feedback, users are not only looking for feedback from customers but also internal teams. Post updated: May 2021 Keep in mind, […]

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Employee in the Spotlight: Florent Turpin

Employee in the Spotlight: Florent Turpin

As you might already know, here at Mopinion we consider our people the backbone of our business. They are what makes it possible for us to create and deliver an innovative software that guarantees great value for our customers. So what does a Mopinion employee look like and how do they contribute to our company […]

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