Part of creating a high performing website is to constantly optimise your user experience. A key factor to succeeding in this is knowing why people leave your site. Buuut this part of the customer journey can be tricky to deduce from standard marketing analytics alone. So what can you do when Google Analytics fails you? […]
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There were doubters, naysayers, and sceptics who claimed it couldn’t be done. They said it was impossible. But today, my friends, we proudly declare: Yes, we can! Mopinion has done it. We have shipped “Self-hosted Surveys” – a game-changer in feedback collection. One day, marketers will reflect on this pivotal moment and acknowledge that there […]
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Governmental and nonprofit organisations deal with considerable amounts of data. Taxes, unemployment, immigration, impact stories, event registrations, financial data, etc. The list is long. Naturally, this creates a lot of content… as in loads! While posting this sort of information on a website or in a newsletter is an efficient way of reaching a large […]
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