Insights The ten biggest website irritations of 2015 We have all seen the YouTube-films of people going completely nuts because their computer won’t do what they want it to. We also... Kees Wolters 20/12/2015
Insights Digital Customer Experience Benchmark 2015 The Digital Customer Experience Benchmark 2015 shows that most major European companies are still at the beginning of monitoring customer... Kees Wolters 02/10/2015
Product Updates Installation Mopinion via Google Tag Manager Google Tag Manager (GTM) is a free tag management system. Instead of implementing the Mopinion Deployment Code (MDC) directly into your web... Kees Wolters 30/09/2015
Product Updates JavaScript tag implementation website Website implementation For a website implementation, Mopinion delivers a Javascript tag. The script can be placed on all the URL’s of a... Kees Wolters 30/08/2015
Digital Feedback The difference between User Experience and Customer Experience The Customer Experience (CX) is the preoccupation for most customer facing organisations. In an age where customer service is the... Udesh Jadnanansing 06/05/2015
Digital Feedback 5 Reasons to Focus on the Digital Customer Experience The digital customer experience had redefined the way businesses and their customers interact. Whilst it has undoubtedly revolutionised the... Udesh Jadnanansing 06/05/2015
Digital Feedback Kia starts marketing campaign with Mopinion reviews This week Kia Netherlands started a new media campaign for the Kia Picanto. A central theme in the campaign are customer reviews.... Kees Wolters 25/09/2014
Digital Feedback Digital CX – capturing the right customer insights Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one... Kees Wolters 19/09/2014
Insights Digital Customer Experience – the sum of insight and action If no action is taken, capturing online customer feedback is just a vanity tool. Equally, if customer feedback is simply stored in a system... Kees Wolters 11/09/2014
Insights Digital Customer Experience – looking beyond the feedback hype A customer experience strategy that is securely deployed on digital customer experience goes beyond installing a simple feedback tool on... Kees Wolters 14/08/2014