Getting quality product feedback is essential when building or having just built a new product. It is also an ideal approach to achieving product-led growth; a trend which is taking hold of the technology market. This type of feedback can provide you with critical data that will ultimately drive your product strategy. With this type of feedback, users are not only looking for feedback from customers but also from internal teams.
Post updated: February 2026
Keep in mind, however, that despite which tool you decide to use, there are a few things product managers should look out for when collecting product feedback. For example, it is important to collect feedback from various sources as well as on a constant basis. A wide range of sources can give you a more complete picture of how the product or feature is received by the customer or team member. Additionally, collecting product feedback consistently will help you quickly spot trends and be able to iterate faster.
In this article, we’ll cover:
- What is product feedback?
- How do you collect product feedback with online surveys?
- Why is product feedback important?
- Voice of Customer tools
- Customer success tools
- Community feedback tools
- User testing tools
TL;DR – Article Summary
This blog outlines why continuous, multi-source product feedback is key to strong product strategy and product-led growth. It highlights 15 popular tools across four categories—Voice of Customer, Customer Success, Community Feedback, and User Testing—each designed to help teams collect insights, prioritise features, reduce churn, and improve UX. The right tool
depends on your team’s size, goals, and how you want to gather and act on feedback.
What is product feedback?
Product feedback is feedback your users share about their experience and satisfaction with your product. This type of feedback is gathered in various ways, including online feedback surveys, user interviews, customer support tickets, reviews ratings, social media, etc. Though for the sake of this article, we will focus on the first method: online feedback surveys.
How do you collect product feedback with online surveys?
Simply put, by using an online feedback survey tool, you launch surveys on your digital channels to gain insights into your product.
Oftentimes, these surveys are centred around a certain product goal such as a product launch, the product development pipeline, user onboarding, or even user testing (i.e. the introduction of new services, features and upgrades). What they look like and where they are launched, therefore, depend on the overarching goal.
Curious to learn more? Check out our blog about the best product feedback questions to use in your survey.
Why is product feedback important?
Product feedback helps bring focus and alignment to your product strategy. In other words, gathering this feedback ensures that organisations don’t build or improve upon products without knowing the impact it will have on those using the product. Instead, they can put this data to use and more effectively prioritise their features and product launches.
So the question is, which kinds of tools do you have to choose from in terms of collecting product feedback?
As mentioned, on this post, we’ll dive into four categories of product feedback tools, including:
- Voice of Customer Tools
- Customer Success Tools
- Community Feedback Tools
- User Testing Tools
Let’s take a closer look at each of these categories below.
Voice of Customer tools
Acquiring voice of customer data is pivotal to the success of your digital channels as well as your product. Voice of customer tools and customer experience tools enable you to gather this data and shape your product to the satisfaction of your customers. They will give you insight into what the customer is thinking, which hurdles they run into on your website or in-app.
1. Mopinion – Part of Netigate
Source: Mopinion
Mopinion is the European #1 feedback solution for websites, apps and email, and is now part of the experience management platform, Netigate. While Mopinion is not entirely focused on product feedback, many of its customers use this feedback tool for gathering and analysing product feedback, such as MeisterTask, NCSA and atrify.
This is a great solution for collecting and analysing feedback from your most important digital channels in real time. The user-friendly interface allows you to create, design and configure feedback forms as you wish.
You can also target your feedback forms to specific groups of online visitors and get insights into why they are not converting. For example, to certain URLs, based on user behaviour or to a certain percentage of visitors.
Your feedback can then be visualised in customisable dashboards and charts for advanced analysis. To take it one step further, digital teams can use intelligent alerts to share these feedback elements and take action in a timely manner.
Pricing: For pricing, visit Mopinion’s Pricing page here.
Standout features:
- Advanced form design customisations/li>
- Advanced targeting options
- Visual feedback
- Strong AI-powered analysis, complete with sentiment analysis, summaries, filtering and more
- Choice of custom and automatically generated dashboards
- Version control for website feedback form triggers
- Test mode for website feedback form triggers
- Advanced data analysis
- Fully customisable dashboard and data visualisation
2. Luciq
Source: Luciq
Luciq is a mobile observability and quality platform focused on capturing rich user feedback and context-aware insights directly from real users to help teams prioritise improvements and build better products. Its SDK lets users report bugs, crashes and feedback in-app (e.g., via “shake to send”), and teams can also send in-app surveys and open-ended questions to gather structured responses without waiting for users to reach out. Luciq’s analytics tools then summarise open-text feedback (e.g., word clouds) and tag responses to surface trends and themes, helping product and engineering teams identify, prioritise and act on real user sentiment alongside performance issues
Pricing: On request
Website: www.luciq.com
3. Intercom
Source: Intercom
Intercom serves as a behavioural targeting and intelligence platform. By way of live segmentation (live information on customer behaviour), this product feedback tool provides you with details such as who is currently using the product. It can also send out in-app messages and behaviour-driven emails. Additionally, it allows you to manage support requests from any of your channels via a team inbox.
Pricing: Pricing starts at $29 per month/seat
Website: www.intercom.com
4. Pendo
Source: Pendo
Pendo is a versatile and easy-to-use product feedback tool. This tool assists users in making product decisions, as well as prioritising features. This is done by requesting feature suggestions from customers. Once submitted, other customers can browse these feature ideas, vote, and add their own in a feedback form.
Pendo has a dashboard where users can analyse the results and see which features are popular or highly valued by customers.
Pricing: On request
Website: www.pendo.io
5. productboard
Source: productboard
productboard is a product feedback tool that allows users to collect feedback from team members and clients on new product features. This helps them prioritise products for development. This can be done using a feedback highlighter.
The highlighter links the feedback to features and/or different components of a webpage. With this tool, users can manage product development, product marketing and launch activities all from one location. productboard can be integrated with various popular agile planning tools such as JIRA, Trello and Pivotal Tracker.
Pricing: PPricing ranges from their free solution to $59 per user/month, depending on which package you choose.
Website: www.productboard.com
6. Typeform
Source: Typeform
Typeform is a survey software that actually doubles as a product feedback tool. It has a wide range of survey options that can be converted into product surveys, both embedded and triggered. The free version of Typeform includes features such as unlimited questions and answers, data export options, custom-designed themes, as well as ready-made templates and basic reporting features.
Pricing: Prices vary from Basic (25 EUR/month) to Enterprise (tailored pricing).
Website: www.typeform.com
Customer success tools
Customer success is becoming an increasingly important aspect of every business.Customer success tools help businesses proactively spot customers that need attention before they drop off. In fact, this type of software can help you decrease customer churn rate, increase customer engagement and retention, identify upsell and cross-sell opportunities, and discover customer advocates that help boost revenue. But more importantly, it can help you gather product feedback from your customers…
7. Userpilot
Source: Userpilot
Userpilot is a customer success tool that actually doubles as a product feedback tool. Ideal for onboarding customers by using advanced segmentation. This allows you to shape and personalise the onboarding experience. Additionally, Userpilot allows you to gather product feedback, primarily through NPS surveys. This gives CS teams and product managers the insights they need to optimise the customer experience.
Pricing Userpilot offers three packages: Starter ($299/month), Growth and Enterprise. For the last two, price is given upon request.
Website: www.userpilot.com
8. Custify
Source: Custify
Custify is a customer success management platform designed for SaaS companies looking to centralise customer data, reduce churn and drive expansion revenue. The platform combines health scoring, lifecycle automation, customer segmentation and in-app surveys with integrations across CRM and support tools, enabling teams to proactively manage accounts and streamline customer success workflows.
Pricing: Pricing available upon request.
Website: www.custify.com
9. Front
Source: Front
Front is a shared inbox and collaborative communication platform that unifies email, chat, SMS and other messaging channels for support, sales and ops teams. In addition to managing customer conversations, Front enables organisations to capture insights from those interactions and build stronger support-to-product feedback loops, helping teams identify recurring issues and improve product experiences. It also includes automation, shared drafts, internal comments and analytics to streamline responses and teamwork.
Pricing: Front offers three packages. Starter ($25 per seat/month), Professional ($65 per seat/month) and Enterprise ($105 per seat/month).
Website: www.front.com
10. Gainsight
Source: Gainsight
Gainsight – referred to as one of the more ‘heavyweight’ customer success and product experience tools – is a CS tool that also gathers great product feedback. In addition to its main focus, which is preventing customer churn, Gainsight organises, categorises, and predicts customer behaviour. With this feature, the tool quickly learns customer behaviour and any possible outcomes.
Pricing: Pricing is available upon request.
Website: www.gainsight.com
Community feedback tools
Community feedback tools are essentially feedback forums, whereby feedback is collected through your website and published as a subject in a public forum or community. Typically, within the community, other people are able to vote for the idea, the suggestion, or indicate that they have also encountered a certain problem on the website or the app. This also happens to be a great tool for gathering product feedback.
11. ProdPad
Source: ProdPad
ProdPad is a business roadmapping and product feedback tool where teams can share ideas about particular products. All suggestions and feedback are stored in ProdPad’s product backlog so users can quickly access certain items when needed. This tool also provides users with a timeline view layout that shows the latest news on a certain product.
Pricing: ProdPad has many different price packages depending on what products you are looking for, starting at $24 per editor/month.
Website: www.prodpad.com
12. Canny.io
Source: Canny.io
Canny is a product feedback tool that enables users to create boards where visitors can post as well. It is a simplistic and organised tool that gives users the chance to have one-on-one interactions with visitors. Canny also saves customer profiles (which store previous posts/comments) meaning visitors only have to sign in once. Additionally, there are voting options, user reports (sent weekly to your email), tagging options, customisation capabilities and more.
Pricing: Pricing can range from their free planning to $79/month. For enterprise customers, price is given upon request.
Website: www.canny.io
13. ClientSuccess
Source: ClientSuccess
ClientSuccess is a customer success management platform that helps SaaS and B2B companies track customer health, retention, renewals, and revenue growth while centralising engagement insights across teams. Recently it expanded its capabilities by acquiring Product Signals, a product-feedback and feature-request platform that lets teams capture, prioritise, and turn customer feedback into actionable insights for smarter roadmap decisions and better product alignment.
Pricing: Depending on the number of users, pricing can range from $50/month (100 users) to $500/month (10,000 users)
Website: www.clientsuccess.com
User testing tools
Additionally, there are user testing tools that include product feedback capabilities. Similar to community feedback in that these tools take experiences from a panel of users, user testing tools enable the user to test websites, mobile apps, prototypes, wireframes and software products on UX and satisfaction. The difference is that the results are private to the organisation.
14. Useberry
Source: Useberry
Useberry is a remote UX research and usability testing platform that lets teams validate websites, apps and prototypes. This is done by running unmoderated user tests, surveys, preference tests and more to gather real user feedback and behavioural insights. Its analytics (including task success, click paths, heatmaps and survey responses) help product, design, and research teams identify usability issues and make informed decisions that improve experiences and guide product direction.
Pricing: There are three plans, starting with a free option, going up to $67 per month. Enterprise prices are given upon request.
Website: www.useberry.com
15. UserTesting
Source: UserTesting
UserTesting is a human-insight and user-feedback platform that helps teams quickly gather real user perspectives on websites, apps, prototypes and experiences. This is done through usability tests, live interviews, surveys, and task-based feedback. Its Feedback Engine and analytics tools let companies understand both what users do and why they behave that way. This helps uncover usability issues and sentiment to inform product decisions, improve UX and validate concepts throughout the development lifecycle.
Pricing: Upon request.
Website: www.usertesting.com
So which product feedback tool is right for you?
In choosing the right product feedback tool, it’s important to consider a number of different factors, including the size of your team (e.g. how many internal collaborators will be involved), how do you want to receive the data (e.g. simple inbox notifications or dashboarding capabilities), and do you want it to be interactive (e.g. that customers can comment/vote on feedback items)?
We hope this overview has given you some inspiration in choosing the right product feedback tool.
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.
