Top 10 Lead Generation Software: An Overview

It’s no mystery that leads are hard to come by, not to mention quality leads. At least, that is the reality, until you have tried lead generation software. With the right lead generation software, marketers and sales professionals are able to effectively generate more leads and ultimately converts leads into valuable customers.

In this article, we will identify and evaluate our top 10 favorite lead generation software, enabling you decide which is best for YOUR business.

What is lead generation software?

Lead generation software is a platform that will help you automatically generate and collect leads from specific channels and route the collected leads to sales or marketing teams for conversion. As leads can be generated and found from any channels, from email to social media platforms to landing pages, there are many different types of lead generation software catered to different, specific channels. For instance, landing page-focused lead generation software. And then there are some platforms that provide all-in-one lead generation and marketing automation solutions.

What are the benefits of using lead generation software?

With the right software, you get to generate and convert more quality leads from multiple channels, achieve higher conversion rates, expand your customer base, and eventually boost your sales and revenue.

Here is our overview of the top 10 Lead Generation Software:

1. Unbounce


Unbounce is lead generation software that lets you generate and convert leads through creating and running effective landing pages, pop-ups, sticky bars and more. With Unbounce, you can drag and drop any page element to create a 100% mobile responsive landing page. Another great feature is that Unbounce automatically optimises your landing page for every recommendation made by Google PageSpeed Insights. This software also comes with awesome conversion tools such as unlimited A/B testing, Dynamic Text Replacement that automatically swaps out selected keywords to match what your prospects are searching, lead generation form builder, and real time data.

Pricing: Essential:$79, Premium: $159, Enterprise: $399+ (per month, billed yearly) (higher prices for monthly billing)


2. Leadpages


Leadpages is another great lead generation software that generates and converts leads through landing pages, alert bars, pop-up boxes, and comes with built-in payments. It provides ready-to-use, mobile-friendly templates that are easily customisable. Besides, its integrated Facebook Ad Builder automatically pulls content from your Facebook business page and allows you to instantly create and run ads. When it comes to conversion, it offers A/B testing and integrates well with marketing tools such as webinar platform, email automation and more. With a focus on helping users run campaigns, it provides clear campaign ROI and easy-to-understand analytics.

Pricing: Standard: $25, Pro: $48, Advanced: $199 (per month, billed yearly) (higher prices for monthly billing and lower prices for 2-year billing)


3. CallPage


CallPage generates leads for you by engaging your website visitors and prompting them to leave their phone numbers for a free callback in 28 seconds. Once installed, there will be a CallPage button on the bottom right of your website, and when your potential customer clicks on it, the potential customer can either choose to leave a phone number for a free callback in 28 seconds, ‘call me later’, or leave a message and a phone number. The leads collected will then be instantly routed to the sales team. In addition, CallPage is able to make and receive calls all over the world and supports integration with HubSpot, Salesforce, Zapier, Slack and more.

Pricing: Starter: $59, Professional: $199, Premium: $499, Enterprise: Individual Offer (per month, monthly billing)


4. Growlabs


Growlabs is a B2B lead generation platform that also offers email automation, smart inbox filters, multi-channel marketing, and data-driven, actionable insights. It has the most comprehensive B2B lead database, with 12 million companies and 320 million contacts, that you can instantly find leads that match your ideal customer profiles. With Growlabs, you can build highly targeted lists in minutes using its advanced filter feature, find leads based on micro-segmentation, and reach out to them via messaging. It’s also worth noting that its database is constantly updated and verified. If you’re looking for a platform that offers B2B lead generation and sales automation, this is a great choice.

Pricing: Quotation needs to be requested


5. Sumo


Sumo is lead generation software that empowers e-commerce websites to generate leads by growing email list, increasing order value, and reducing cart abandonment rate. It easily lets you create and add popup, smart bar, and welcome mat to your website to generate and collect leads. Also, it seamlessly integrates with HubSpot, MailChimp, Keap, Zapier, and more. Best of all, it’s available as plugins on WordPress, Shopify, BigCommerce, Magento, and Google Tag Manager. If you’re not sure about it, you can start with its free plan with limited features to test it out.

Pricing: Free with limited features, Pro: $39 per month or $468 paid annually


6. Fieldboom


Fieldboom is an all-in-one lead generation and feedback platform. It enables you to create lead generation and capture forms, quizzes, and surveys in minutes and transfer responses to 1000+ apps such as Salesforce, MailChimp, and Slack using Zapier. This software is also suitable for agency, e-commerce, and SaaS and professional services companies. Test it out with a free trial if you want to give it a go.

Pricing: Monthly: $49 per month, Yearly: $39 per month


7. LeadFeeder


LeadFeeder generates leads by showing you companies that visited you, how they found you, and what their interests are — even if they didn’t fill out any forms. This software uses Google Analytics to identify your visitors and collects and prioritises your leads based on what they viewed or clicked on your website. It also provides you important company and contact information so that you can directly reach out to the decision makers. Additionally, you can integrate your CRM services such as Salesforce and HubSpot and let it automatically update your CRM.

Pricing: Free with basic and limited features, Premium: from $53 per month.


8. Optinmonster


OptinMonster turns your existing website traffic into more leads, conversions, and sales. It lets you create an eye-catching offer using its pre-built, easily customisable templates, personalise and target your offer with precision, and continually test and adjust in real time using its A/B testing tool. One of its top features is its Exit-Intent Technology that tracks user’s mouse movement and shows them a targeted message when they are about to leave your website. In addition, you can target your visitors based on location with this software’s advance geo-location targeting. It also offers powerful, actionable insights into your campaign, lead generation and capture, and conversions.

Pricing: Basic: $19, Plus: $39, Pro: $59, Growth: $99 (per month, billed yearly)



Mopinion: Top 10 Lead Generation Software: An Overview - is a Sales Prospecting and Lead Generation Software that helps marketerrs prospect and nurture their leads by searching and verifying emails for your prospects. This software is very user-friendly – giving users to access to a wide range of templates for reaching their audience. is also equipped with a great email tracking feature that gives the user insight into data such as email opens, clicks and sign ups.

Pricing: 129 Euro / month for 2000 credits (1 credit = find 1 email address on a prospect’s website, send 1 email to a prospect)


10. SharpSpring


SharpSpring is another all-in-one marketing automation platform that offers lead generation and a whole suite of solutions such as email marketing, social media management, landing page builder, and campaign tracking. When it comes to lead generation, its VisitorID is one of its top features in generating quality leads by tracking and showing you your website visitors and their behavior. One of its greatest advantage is its competitive, affordable pricing for a whole suite of invaluable solutions. It also includes a fully-integrated social media management platform and a built-in CRM.

Pricing: 1,500 contacts: $450, 10,000 contacts: $650, 20,000 contacts: $875 (per month, monthly billing), Agency & Enterprise: Custom, contact sales


Start generating leads…

As you can see, there are many different types of lead generation software specialising in different marketing channels. And then there are some platforms that have it all — but you might not know if you will need it all. But don’t get it intimidated. Instead, focus on where most of your potential customers are. And you shall be able to use the right software effectively to generate more leads, achieve higher conversion rate, and boost sales and revenue.


Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.