Mopinion: Top 10 Lead Generation Software: An Overview - Cover Image

Top 20 Lead Generation Software: An Overview

It’s no mystery that leads are hard to come by, not to mention quality leads. At least, that is the reality, until you have tried lead generation software. With the right lead generation software, marketers and sales professionals are able to effectively generate more leads and ultimately converts leads into valuable customers.

In this article, we will identify and evaluate our top 20 favorite lead generation software, enabling you decide which is best for YOUR business.

What is lead generation software?

Lead generation software is a platform that will help you automatically generate and collect leads from specific channels and route the collected leads to sales or marketing teams for conversion. As leads can be generated and found from any channels, from email to social media platforms to landing pages, there are many different types of lead generation software catered to different, specific channels. For instance, landing page-focused lead generation software. And then there are some platforms that provide all-in-one lead generation and marketing automation solutions.

What are the benefits of using lead generation software?

With the right software, you get to generate and convert more quality leads from multiple channels, achieve higher conversion rates, expand your customer base, and eventually boost your sales and revenue.

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Here is our overview of the top 20 Lead Generation Software:

1. Unbounce

Mopinion: Top 20 Lead Generation Software: An Overview - Unbounce

Unbounce is lead generation software that lets you generate and convert leads through creating and running effective landing pages, pop-ups, sticky bars and more. With Unbounce, you can drag and drop any page element to create a 100% mobile responsive landing page. Another great feature is that Unbounce automatically optimises your landing page for every recommendation made by Google PageSpeed Insights. This software also comes with awesome conversion tools such as unlimited A/B testing, Dynamic Text Replacement that automatically swaps out selected keywords to match what your prospects are searching, lead generation form builder, and real time data.

Pricing: Essential:$79, Premium: $159, Enterprise: $399+ (per month, billed yearly) (higher prices for monthly billing)


2. Leadpages


Leadpages is another great lead generation software that generates and converts leads through landing pages, alert bars, pop-up boxes, and comes with built-in payments. It provides ready-to-use, mobile-friendly templates that are easily customisable. Besides, its integrated Facebook Ad Builder automatically pulls content from your Facebook business page and allows you to instantly create and run ads. When it comes to conversion, it offers A/B testing and integrates well with marketing tools such as webinar platform, email automation and more. With a focus on helping users run campaigns, it provides clear campaign ROI and easy-to-understand analytics.

Pricing: Standard: $25, Pro: $48, Advanced: $199 (per month, billed yearly) (higher prices for monthly billing and lower prices for 2-year billing)


3. CallPage


CallPage generates leads for you by engaging your website visitors and prompting them to leave their phone numbers for a free callback in 28 seconds. Once installed, there will be a CallPage button on the bottom right of your website, and when your potential customer clicks on it, the potential customer can either choose to leave a phone number for a free callback in 28 seconds, ‘call me later’, or leave a message and a phone number. The leads collected will then be instantly routed to the sales team. In addition, CallPage is able to make and receive calls all over the world and supports integration with HubSpot, Salesforce, Zapier, Slack and more.

Pricing: Starter: $59, Professional: $199, Premium: $499, Enterprise: Individual Offer (per month, monthly billing)


4. Rollworks

Top 20 Lead Generation Software: An Overview - Rollworks

Rollworks is a B2B lead generation platform that also offers email automation, smart inbox filters, multi-channel marketing, and data-driven, actionable insights. It has the most comprehensive B2B lead database, with 12 million companies and 320 million contacts, that you can instantly find leads that match your ideal customer profiles. With Rollworks, you can build highly targeted lists in minutes using its advanced filter feature, find leads based on micro-segmentation, and reach out to them via messaging. It’s also worth noting that its database is constantly updated and verified. If you’re looking for a platform that offers B2B lead generation and sales automation, this is a great choice.

Pricing: Quotation needs to be requested


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5. Sumo


Sumo is lead generation software that empowers e-commerce websites to generate leads by growing email list, increasing order value, and reducing cart abandonment rate. It easily lets you create and add popup, smart bar, and welcome mat to your website to generate and collect leads. Also, it seamlessly integrates with HubSpot, MailChimp, Keap, Zapier, and more. Best of all, it’s available as plugins on WordPress, Shopify, BigCommerce, Magento, and Google Tag Manager. If you’re not sure about it, you can start with its free plan with limited features to test it out.

Pricing: Free with limited features, Pro: $39 per month or $468 paid annually


6. Marketo Engage

Top 20 Lead Generation Software: An Overview - Marketo

Marketo Engage is a complete solution for lead management and B2B marketers looking to transform customer experiences. Recently acquired by Adobe, this tool has since been incorporated into their enterprise marketing cloud. One of the more mature tools on the market, Marketo includes a full suite of tools including email marketing, social marketing, budget management, lead nurturing, website personalisation and more. Users can easily link up their existing tools with Marketo via the Marketo marketplace, LaunchPoint.

Pricing: Monthly: Upon request


7. LeadFeeder


LeadFeeder generates leads by showing you companies that visited you, how they found you, and what their interests are — even if they didn’t fill out any forms. This software uses Google Analytics to identify your visitors and collects and prioritises your leads based on what they viewed or clicked on your website. It also provides you important company and contact information so that you can directly reach out to the decision makers. Additionally, you can integrate your CRM services such as Salesforce and HubSpot and let it automatically update your CRM.

Pricing: Free with basic and limited features, Premium: from $53 per month.


8. Optinmonster


OptinMonster turns your existing website traffic into more leads, conversions, and sales. It lets you create an eye-catching offer using its pre-built, easily customisable templates, personalise and target your offer with precision, and continually test and adjust in real time using its A/B testing tool. One of its top features is its Exit-Intent Technology that tracks user’s mouse movement and shows them a targeted message when they are about to leave your website. In addition, you can target your visitors based on location with this software’s advance geo-location targeting. It also offers powerful, actionable insights into your campaign, lead generation and capture, and conversions.

Pricing: Basic: $19, Plus: $39, Pro: $59, Growth: $99 (per month, billed yearly)



Mopinion: Top 10 Lead Generation Software: An Overview - is a Sales Prospecting and Lead Generation Software that helps marketers prospect and nurture their leads by searching and verifying emails for your prospects. This software is very user-friendly – giving users to access to a wide range of templates for reaching their audience. is also equipped with a great email tracking feature that gives the user insight into data such as email opens, clicks and sign ups.

Pricing: 129 Euro / month for 2000 credits (1 credit = find 1 email address on a prospect’s website, send 1 email to a prospect)


10. SharpSpring


SharpSpring is another all-in-one marketing automation platform that offers lead generation and a whole suite of solutions such as email marketing, social media management, landing page builder, and campaign tracking. When it comes to lead generation, its VisitorID is one of its top features in generating quality leads by tracking and showing you your website visitors and their behavior. One of its greatest advantage is its competitive, affordable pricing for a whole suite of invaluable solutions. It also includes a fully-integrated social media management platform and a built-in CRM.

Pricing: 1,500 contacts: $450, 10,000 contacts: $650, 20,000 contacts: $875 (per month, monthly billing), Agency & Enterprise: Custom, contact sales


11. Intercom

Mopinion: Top 20 Lead Management Software - Intercom

Acquire Customers by Intercom is powerful lead generation software that generates and captures leads through live chat on websites. It automatically reaches out and initiates live chat with your potential leads on your website, qualify leads with chatbots, and send qualified leads directly to your sales team. After that, you can even monitor, track, and measure the leads and revenue Intercom contributes to your pipeline. Besides, it allows you to schedule meetings with qualified leads right from live chat and even start a call with them via Aircall or Google Meet apps. However, Acquire Customers by Intercom is not exactly affordable for those who are on a tight budget.

Pricing: Essential: $87, Pro: $153, Premium: Custom (per month)


12. LeadBoxer

Mopinion: Top 20 Lead Management Software - LeadBoxer

LeadBoxer is a lead generation tool that boasts clients such as RICOH, IDG, and Selecta. The software automatically identifies your website visitors, tracks their entire customer journey (webpages visited, links clicked, etc.), qualifies leads based on criteria set by you, and eventually sends a daily or weekly list of qualified leads to right to your email inbox. All your leads generated are gathered in one place and you can search and filter them based on company size, location, and even specific pages visited from “Leadboard”. Besides, LeadBoxer works well with popular tools such as Salesforce, HubSpot, WordPress, and LinkedIn. Website tracking aside, you also get to generate leads through email and newsletter tracking, which is included in all the plans too.

Pricing: Starter: $39, Business: $199, Agency: $399 (per month, billed annually)


13. Callingly

Mopinion: Top 20 Lead Management Software - Callingly

Callingly generates leads by engaging your visitors to fill out “Contact Us” web forms and then connect your sales to the leads via immediate calls. Other than immediate calls, you can also schedule a call with a lead and the software will ring your phone at the right to connect you to the lead. After the call, call recording and information will be kept in your CRM. Additionally, it also allows you to set an availability schedule for you and your team members so that calls will be routed to the right, available agents. To find out if it fits your needs, you can start with a 14-day free trial.

Pricing: Team: $39, Business: $79, Agency: $199, Enterprise: Custom (per month, billed annually. Higher prices for monthly billing)


14. Extole

Top 20 Lead Generation Software: An Overview - Extole

Extole is lead generation software that helps users acquire more customers with a referral marketing platform. With Extole’s turnkey SaaS platform, users create a complete, efficient, and reliable acquisition channel by encouraging their customers to refer new customers on site, in app, and offline. Extole allows users to get real-time insights into the dashboard. It is easy to run reports or analytics and track how the tool is performing.

Pricing: Demo available. Quotation needs to be requested on the website.


15. Voila Norbert

Mopinion: Top 20 Lead Management Software - VoilaNorbert

Voila Norbert is a lead generation and email outreach tool that enables you generate leads by finding anyone’s email address. All you need to do is have a person name and his or her domain name. This software can also verify emails and enrich contacts so that you are sending emails to real people with relevant messages at the right time. However, it costs extra to verify emails and enrich contacts respectively. It also has a Gmail plugin and supports integrations with Salesforce, HubSpot and more.

Pricing: Valet: $39, Butler: $79, Advisor: $199, Counselor: $399 (per month, billed annually. Higher prices for monthly billing)


16. AeroLeads

Mopinion: Top 20 Lead Management Software - Aeroleads

AeroLeads is a B2B lead generation platform that is trusted by clients such as GrubHub, IBM, and Gartner. It helps you generate leads by finding verified business email addresses, phone numbers, and other data points of particular decision makers at a specific company for you. It can get a person’s title, location, company email, and as many as 10 data points for you. In addition, because it integrates well with CRM tools such as Salesforce, HubSpot CRM, Zoho CRM, and PipeDrive, you can transfer the data to your CRM tool with one click. It’s also available as a Google Chrome Extension for web-based use.

Pricing: Take Off: $49, Climb: $149, Cruise: $499, Enterprise: Custom


17. Lead Forensics

Mopinion: Top 20 Lead Management Software - LeadForensics

Lead Forensics is another B2B lead generation software that identifies your website visitors and turns them into sales leads. It not only reveals the identities of your website visitors (where they are from, webpages they have viewed, etc.), but it also provides access to names, job titles, and email addresses of people who match your website visitors. You are also able to access to company and business information such as business name, name, email address and position of key decision makers, and phone number of businesses that have visited your website. Additionally, you will gain insights into the behavior of your website visitors, such as time spent on your website and buyer consideration stage.

Pricing: Quotation needs to be requested on the website


18. RightHello

Mopinion: Top 20 Lead Management Software - Righthello

RightHello is B2B lead generation software that boasts a huge database of 5 million companies and verified data from over 20 different sources. It offers high quality contacts with an average 90% of email deliverability. With RightHello, you simply generate leads through its vast database by finding companies, identifying contacts and decision makers, and even creating email campaigns and initiating conversations. Another impressive feature about it is that it lets you search companies and contacts with over 50 custom filters and 10 different search methods. However, you can expect hefty price tags for such a vast database and rich features offered.

Pricing: Quotation needs to be requested on the website


19. LeadQuizzes

Mopinion: Top 20 Lead Management Software - LeadQuizzes

LeadQuizzes is a lead generation tool that lets you generate and capture leads through quizzes and surveys. On the platform, you can create and customise different types of quizzes or surveys, promote them with website popup, embed, or on LeadQuizzes-hosted URL, and ultimately analyse and leverage all the data collected from your new leads. The software supports integrations with different types of tools, from advertising to email marketing and CRM. Besides, you can analyse quiz or survey stats such as completion rates to know what to further improve next time for better lead generation. One of the drawbacks is that its Entrepreneur plan only supports 1 unique website.

Pricing: Entrepreneur: $29, Business: $67, Enterprise & Agency: Custom (per month)


20. Leadformly

Mopinion: Top 20 Lead Management Software - Leadformly

Leadformly is a lead generation tool that enables you to generate leads using interactive and intelligent website forms. It comes with a drag and drop form builder, over 15 question types, advanced conditional logic, optimised templates, and intelligent spam blocker. In addition to all those features, it boasts over 1000 integrations through Zapier, form analytics, SSL encryption, and unlimited forms. However, its plans — starting at minimum $37 — might be expensive to those who are on a tight budget, though it offers a 14-day free trial.

Pricing: Essential: $37, Growth: $74, Team: $149 (per month, billed annually)


Start generating leads…

As you can see, there are many different types of lead generation software specialising in different marketing channels. And then there are some platforms that have it all — but you might not know if you will need it all. But don’t get it intimidated. Instead, focus on where most of your potential customers are. And you shall be able to use the right software effectively to generate more leads, achieve higher conversion rate, and boost sales and revenue.


Want to take it one step further? Gather customer feedback and start understanding why your customers aren’t converting. This all-in-one user feedback software helps you collect feedback and offers in-depth analysis opportunities for its users. With real-time data visualisation in customisable dashboards and charts, users are able to quickly and efficiently digest large sums of feedback data on all their digital channels including (website, mobile apps and email).. Our ‘one-stop shop’ offers:

  • Feedback forms (passive and active) for all your digital channels
  • Visual Feedback
  • More complex surveys that include question routing
  • In-depth analysis, including text analytics, sentiment analysis, smart labeling, etc.
  • Advanced data visualisation with in-chart filtering and customisable dashboards
  • Seamless data exploration
  • Advanced action management

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