Our thoughts on Digital Customer Experience

5 UX Strategies to Reduce Shopping Cart Abandonment

Mopinion: 5 UX Strategies to Reduce Shopping Cart Abandonment - Cover Image

Shopping cart abandonment is an occurrence that plagues many retailers and webshops all over the world on a daily basis. By definition, shopping cart abandonment is when a potential customer starts the checkout process for an order online but drops off before completing the purchase. You will probably all agree with me when I say […]

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Top 27 Content and Inbound Marketing Tools

Mopinion: Top 22 Content Marketing Tools and Inbound Marketing Software - Cover

Consumers are gradually starting to ignore sales pitches and tune out the invasive marketing methods that many businesses still employ regularly. And subsequently, these changes have made way for a new method of bringing in new customers – inbound marketing. Inbound marketing has recently become a very popular method of marketing among digital-first businesses, especially […]

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10 Must-Read Growth Hacking Guides

Mopinion: 10 Must-Read Guides for the Aspiring Growth Hacker - Cover

Still haven’t cracked the code on growth hacking? Don’t worry, it’s probably every bit as mysterious to you as the next startup – so don’t get discouraged. While the term has been around for several years now (since 2010 to be exact), the concept has not yet fully been grasped by everyone. Put simply, growth […]

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Top 11 Best Mobile In-App Feedback Tools: An Overview

Mopinion: Top 12 Best Mobile In-App Feedback Tools: An Overview - Cover image

If we look back through history, many of the greatest technological innovations have necessitated change – especially among businesses. Take the internet, for example. The World Wide Web went live a little over twenty-five years ago and took the business world by storm. Andy Grove, the chairman of Intel even said, ‘In five years time, […]

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The Best Feedback Form Templates for Your Website

Mopinion: The Best Feedback Form Templates for Your Website - Cover Image

If you’re reading this it’s probably safe to say your business has decided to implement an online customer feedback programme. Excellent choice! The next step is to start setting things into motion (in other words, collecting feedback), which can be challenging without the proper guidance. If you already have goals set out for your business, […]

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How improving customer experience can benefit SEO

Mopinion: How improving customer experience can benefit SEO - Cover image

Is customer experience an important search engine ranking factor? There are a number of different factors that go into how a website will rank on Google. For example, one is the number of links pointing at your site, and another is the makeup of the keywords that you choose to put on your page. But […]

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User Feedback: The Secret to Successful User Onboarding

Mopinion: User Feedback: The Secret to Successful User Onboarding - Cover Image

When I think of user onboarding, I am always reminded of the famous ‘IKEA effect’. Those of you have endured the emotional rollercoaster that comes with assembling an IKEA wardrobe or nightstand, you might already have an idea of where I’m going with this. The IKEA effect is defined as the effect ‘where you assign […]

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Customer Success Story: How Simpel boosts customer experience using Mopinion

Mopinion: How Simpel boosts customer experience using Mopinion - Youri Cover Image

Simpel is the largest, independent sim only provider in the Netherlands. Simpel has been active in the Dutch telecom market since 2007. Thanks in part to its very distinct commercials, Simpel has gained a strong position in the telecom market. The Simpel website offers information about our products/services for potential customers and existing customers. We […]

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