Our thoughts on Digital Customer Experience

Top 20 Digital Marketing Automation Tools: An Overview

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I think we can all agree that digital marketing has become this complex web of moving parts… Today’s digital marketers are juggling multiple social media accounts, growing subscriber lists and email campaigns, content creation and management, user behaviour tracking and mobile marketing efforts. And it doesn’t stop there… Once they’ve reached their target audience via […]

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Mopinion welcomes several new recruits to meet growth

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More and more organisations are adopting a digital strategy. And as a result, the demand for digital solutions, and in particular, user feedback software has increased dramatically. To meet this growth, Mopinion has hired four new recruits that will join the Development, Customer Success and Sales teams! Udesh Jadnanansing, Co-Founder/ Chief of Revenue at Mopinion […]

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Best Email Marketing Services for Small Businesses (SMB)

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Did you know that – statistically speaking- email marketing has shown a significantly better ROI compared to other marketing channels? According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%. Interestingly enough, the majority of companies […]

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Best Practices for Financial Companies entering the Digital Age

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The finance industry has been undergoing quite a few changes over the last few years. Financial institutions that were once very traditional are now looking to adopt best practices used by more agile and flexible FinTech organisations. These practices that will not only enable these organisations to adapt to a fast-changing and increasingly tech-driven industry […]

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Employee in the Spotlight: Haris Argyris

Mopinion: Employee in the Spotlight: Haris Argyris - Cover

It’s time for our monthly Employee in the Spotlight again! Last month we interviewed our veteran colleague Anwar from the development team. In keeping with this theme, this month we’d like to introduce a colleague that probably isn’t necessarily accustomed to being in the limelight, given his position as a back-end (and behind-the-scenes) developer at […]

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5 Examples of Website User Experience (UX) Questionnaires

Mopinion: 5 Examples of Website User Experience (UX) Questionnaires - Cover

According to usability.gov, website user experience (UX) focuses on having a deep understanding of your users, what they need, what they value, their abilities and also their limitations’. Putting consistent effort into your website UX, you can both keep your users happy and improve online conversions. Want to be sure your user experience is up […]

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Top 15 Mobile App Analytics Tools

Top 15 Mobile App Analytics Tools

Building a mobile app is only half the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to […]

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Leroy Merlin chooses Mopinion to shape online VoC programme

Mopinion: Leroy Merlin chooses Mopinion to shape online VoC programme - Cover

With more than 23,000 employees and 130+ stores across France, Leroy Merlin is the leading DIY retail brand in France – in the market of home improvement and gardening. The brand is not limited to an in-store offer. Leroy Merlin France also has a strong digital ecosystem with a fast growing website. As of 2019, […]

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