Our thoughts on Digital Customer Experience

5 Ways to get more from your website feedback tool

Middle-aged man standing in front of wall covered in sticky notes, reading, back view

It’s impossible to imagine the online landscape today without feedback ‘buttons’ and ‘forms’. Some organisations have already gained many useful tips from customers using these tools. While others are still experimenting with feedback buttons left or right. Learn more about the different phases of utilising online feedback here. Because many digital marketers struggle with getting […]

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Utilising customer feedback to increase online sales

Mopinion: Utilising customer feedback to increase online sales

Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit. Unfortunately, many digital marketers are not leveraging the power of customer feedback to increase online sales, despite 38% of customers being willing […]

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New White Paper Released: The Future of Online Customer Feedback

White paper - De toekomst van online klantfeedback

Today’s consumers expect online services as a key channel. Websites and apps have become the most important channels to interact with companies. The role of the digital marketer has never been so important. This white paper titled “The Future of Online Customer Feedback” provides the blueprint for every digital marketer who is designing a hyper-effective […]

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Keeping up with the Rapidly Changing Digital Landscape

25-keeping_up

Customer Experience monitoring is nothing new, but the ways and depth by which we can scrutinise it are evolving faster than ever before. A few years ago the focus was on the digital revolution in customer service and finding the best ways of providing online services (often replacing traditional human-to-human based interactions). Now though, customers […]

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Four tips on how to get started with collecting online customer feedback

4 tips on collecting online customer feedback

Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”. All these developments will […]

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Mopinion Launches New Website

Optimising online satisfaction

2015 was a tremendous year for Mopinion, we signed many new and exciting clients; such as TomTom, Generali and Microsoft, we doubled our sales team and added many new features to our platform. With all these exciting developments we also decided to launch a new Mopinion website. Our number one goal when designing the new […]

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The ten biggest website irritations of 2015

27-Top-10

We have all seen the YouTube-films of people going completely nuts because their computer won’t do what they want it to. We also understand the irritations that can give rise to this behaviour. Sometimes it’s your computer that won’t do what you want, sometimes it’s a website that drives you crazy. The last thing that […]

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Digital Customer Experience Benchmark 2015

Mopinion: Pros and Cons of Feedback types Mopinion

The Digital Customer Experience Benchmark 2015 shows that most major European companies are still at the beginning of monitoring customer experience through digital channels such as websites and mobile apps. Almost half of the respondents in the survey believe they are doing pretty well in monitoring customer feedback. However, companies often do little for solid […]

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Installation Mopinion via Google Tag Manager

Mopinion: Installation Mopinion via Google Tag Manager

Google Tag Manager (GTM) is a free tag management system. Instead of implementing the Mopinion Deployment Code (MDC) directly into your web pages’ HTML code, you can install the tag manager script once and control the Mopinion script from within Google. Prerequisites: GTM account GTM container installed on your webpages Please refer to https://support.google.com/tagmanager/answer/6103696 and […]

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JavaScript tag implementation website

Mopinion: JS tag implementation website

Website implementation For a website implementation, Mopinion delivers a Javascript tag. The script can be placed on all the URL’s of a domain, or the specific pages you want to deploy the Mopinion feedback forms. There are two possibilities to place the script on a webpage. In the first case, the JavaScript-tag will directly be […]

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