Our thoughts on Digital Customer Experience

Mopinion’s Top 5 “Hottest” Blog posts of 2016

Mopinion: Mopinion's Top 5 Hottest Blog Posts of 2016 - New Years

From user experience to annual benchmarks and from text analytics to customisable dashboards, we’ve covered a lot this past year. Mopinion’s blog touches on all things customer feedback with articles catered to every digital role. So let’s take a moment to reflect on what a wonderful year 2016 was with Mopinion’s top 5 “Hottest” blog […]

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What is website feedback analytics?

Mopinion: What is website feedback analytics - Cover image

Website feedback analytics provides insight into what your visitors experience on your website. It is a critical supplement to other tools used to analyse (click) behaviour, such as Google Analytics. With user feedback, you get insights into how your customers experience your website. In other words, website feedback analytics explains the story behind the click […]

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User experience tips that will keep your customers happy this holiday season

Mopinion: User experience tips that will keep your customers happy this holiday season - Feature Image

The holidays are here, which means many online retailers are stepping up their game and competing intensely for traffic on their websites. According to a study conducted by Deloitte, “more consumers plan to shop online for gifts than ever before” in 2016. In the United States alone, total holiday ecommerce sales are expected to reach […]

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Passive versus active online feedback forms

Mopinion: Passive versus Active online feedback forms - Feature image

Online feedback forms come in many different shapes and sizes. To initiate these different types of feedback forms on a website or mobile app, two different methods are used: a passive approach (e.g. a feedback button on the side of your website) and an active approach (e.g. triggering a feedback form when a customer reaches […]

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The Island called Digital Customer Feedback: is it still an island?

Mopinion: The Island called Digital Customer Feedback: part two - Feature Image

It has been a few months since my first blog, “The Island called Digital Customer Feedback”, where I talked about some of the findings and realisations that come up in daily practice. I left you all with the question: will Digital Customer Feedback take a step forward? I had my doubts, but thanks to our […]

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A look back on the Marketing Technology event 2016

Mopinion: A look back on the Martech 2016 - Feature Image

It was a great turnout at the Marketing Technology 2016 event this year. Companies from all over the Netherlands came together to listen to fellow marketers, CTOs and growth hackers share their experiences. Among the speakers were big-name companies like Adobe, Philips, Unilever and Transavia. “By far one of the most common topics at the […]

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What is event-driven feedback?

Mopinion: What is event-driven feedback - Feature image

Event-driven feedback is online user feedback collected using triggers based on visitor behavior. It is essentially a way of capturing the customer’s views on their experience while the experience is still fresh in their minds. For example, if a customer motions to exit the website, navigates to a new page, fills in a form, or […]

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Mopinion proud to be featured on Startup Milestones podcast

Mopinion: Mopinion proud to be featured on Startup Milestones podcast - Feature image

Udesh Jadnanansing, Co-Founder/ Chief of Revenue at Mopinion, was recently featured on the Startup Milestones Europe podcast. In this 30-minute podcast, Jadnanansing explains Mopinion’s vision for the market and its future, how things got started and how Mopinion has gotten to where it is now. More specifically, he discusses topics such as “pioneering or being […]

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5 Common Misconceptions about Online Customer Feedback Debunked

Mopinion: 5 Common Misconceptions about Online Customer Feedback Debunked - Feature image

“Nah, I don’t need any feedback forms. I cannot understand how that would increase sales on my website. I don’t even have enough visitors as it is.” Which is what a digital marketer from a media company said to me last week. Then it hit me. Most marketers have preconceived misconceptions about how specific online […]

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