Our thoughts on Digital Customer Experience

5 Different types of user feedback tools

Mopinion: 5 Different types of user feedback tools

The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of tools in order to collect feedback from the user. But what type of feedback tool should you use, for which type […]

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Pros and Cons of Feedback Collection Types over the Years

Mopinion: Pros and Cons of Feedback types over the years

Smart businesses know customers are always in the driver’s seat thanks to the introduction of the internet. It has given them a powerful voice and they are not at all afraid to use it. Alternatively, other businesses do care about their customers but they really don’t feel that asking their feedback generates significant value. After […]

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How to analyse customer feedback with the use of labels

Mopinion: analyse customer feedback using labels

And what now…? This is a question many online marketers ask me when the first customer feedback has been received. In the past they heard the customer, now they really listen to them. But how are they actually going to use that valuable information after they have listened to the customer? Feedback everywhere There are […]

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7 User Experience quick-wins to improve your website

Mopinion: 7 User Experience quick-wins to improve your

As a digital marketer you are constantly working on the optimisation of your website. By means of web statistics you want to gain insight on how many and where visitors leave the site. The statistics do not always provide insight on the reason why people leave. Online research, and particularly the real-time collecting of feedback, […]

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10 Tips to Improve Effective Customer Feedback Analysis and Drive Online Sales

Mopinion: 10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales

Previously I have spoken about increasing online sales with customer feedback and focussed on collecting the right feedback, at the right place in the funnel. It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels. Here are […]

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The Island called Digital Customer Feedback

Mopinion: The Island called Digital Customer Feedback

Although the headline of this blog would suit as the title of a typical youth novel, it is by no means my intention to depict a fictional story. The following is the case: more than a year ago I landed in the exceptional domain of Digital Customer Feedback (specifically: feedback from websites and apps), after […]

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Mopinion releases testimonial video with KIA

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Kia Motors Netherlands is the brand distributor of the Korean car manufacturer in the country. With a network of 100 dealers, Kia Motors Netherlands boasts a position as one of the top 10 players in Dutch car sales market. Why KIA chose Mopinion Jorrit Van Werven, Marketing Coordinator Digital at Kia Motors Netherlands commented, “We […]

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Project management tips to improve customer experience

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It’s not easy to be on top of your customer experience game. It’s a well coordinated effort of an entire team that ultimately creates a positive customer experience. Achieving seamless collaboration and coordination within the team is a goal most organizations struggle to achieve. While the role of the project managers is certainly crucial, even […]

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