Our thoughts on Digital Customer Experience

Customer Success Story – Devitt Insurance: Optimising the customer journey

Mopinion: Customer Success Story – Devitt Insurance: Optimising the customer journey - Feature image

Devitt Insurance Services Limited is an insurance broker based in Romford, England that has been arranging insurance in the UK since 1936. Devitt offers competitive prices on motorbike insurance, car insurance, van insurance, home insurance and business insurance including specialist insurance policies for dealers and training schools. Reliability, transparency, value and good service all lie […]

Read more

4 Things “The Donald” can teach us about Digital Customer Feedback

Mopinion: 4 Things "The Donald" can teach us about Digital Customer Feedback - Feature image

Well it’s official. Love him or hate him, Donald Trump will be the new President of the United States come January 2017. The last one standing in a race against seventeen other republican candidates and then shocking much of the nation by defeating Hillary Clinton, there’s no arguing he’s certainly made the 2016 presidential election […]

Read more

3 Powerful Ways to Harness ROI of Online Customer Feedback

Mopinion: 3 Powerful ways to harness ROi of online customer feedback - Feature image

A few weeks ago I was invited by the eAcademy, a private course for marketing professionals organisation by the Dutch association for online shopping, to give a lecture on increasing conversion using online customer feedback. It was an interesting event with marketers from leading online retailers organisations such as Bol.com, G-star and Wehkamp. One of […]

Read more

Mopinion talks feedback analytics at the Martech 2016 event

Mopinion: Mopinion talks feedback analytics at the Martech 2016 event - Feature image

Many companies are now collecting digital customer feedback from their websites and apps. However, the focus here lies mostly in the collection of this feedback. Curious how you can really harness this data? At the upcoming Martech 2016 event, online feedback analytics specialist, Mopinion will explain how your company can utilise online feedback to yield […]

Read more

What is real-time customer feedback?

Mopinion: What is real-time customer feedback - Feature

Real-time customer feedback is a type of qualitative data collection, in which you receive live feedback from visitors on your website or mobile app. With real-time customer feedback, you can immediately see the needs and wishes of your visitors as well as monitor for potential problems such as bugs or missing information in the customer […]

Read more

4 things to consider when building a digital marketing dashboard

Mopinion: Four things digital marketers should consider when building a dashboard

Dashboards are very convenient tools for tracking business metrics, KPIs and other important data points relevant to your company. In a recent blog post, we identified ten different types of data analysis and dashboarding tools that are used in digital marketing. If you read this article, you probably noticed that there are A LOT to […]

Read more

How to collect NPS on your website

Mopinion: How to use NPS in your customer feedback program - NPS Feature Photo

As part of my work, I spend a lot of time on websites. Browsing, researching and perusing are all part of a Business Development Rep’s daily tasks. Thanks to this I’ve seen my fair share of digital feedback forms. I’ve seen some forms that really impressed me in their delivery while others have left quite […]

Read more

Digital Customer Experience Benchmark 2016

Mopinion: Digital Customer Experience Benchmark 2016 - Feature Photo

The Digital Customer Experience Benchmark 2016 reveals that most major European companies still remain in the beginning stages of monitoring customer experience through digital channels such as websites and mobile apps. Nearly half of these respondents feel that they are doing reasonably well in terms of monitoring customer feedback. Nonetheless, in terms of customer follow-ups […]

Read more

What is an exit feedback form?

Mopinion: What is Exit feedback - Cover

An exit feedback form is an online tool used to reveal why visitors are leaving a website, especially at crucial moments. For example, when visitors abandon their activities in various ordering funnels or other conversion points on the website. This includes shopping cart abandonment, one of the most common among online visitors. Applying exit feedback […]

Read more