Our thoughts on Digital Customer Experience

BKR selects Mopinion as its customer feedback software provider

Mopinion: BKR selects Mopinion as its customer feedback software provider - Cover Image

Bureau Krediet Registratie (BKR) is a non-profit credit registration agency that manages the credit data of millions of consumers in the Netherlands. BKR registers loans agreed with banks and other loan providers so that companies can check up on customer credit-worthiness. Banks and other credit providers use BKR to check if clients are financially able […]

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The top ten online irritations of 2016

Mopinion: Top ten online struggles of 2016 - Cover Photo

Problems logging in, never-ending download sessions, unable to find what you’re looking for? If you haven’t encountered these issues online, consider yourself one of the lucky ones. Almost all of us, as consumers, experience different frustrations and irritations online. The tricky part here is for companies to be able to identify where these pain points […]

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How to build the best online feedback forms

Mopinion: How to build the best feedback forms

Well-designed online feedback forms are the start of a good digital experience program. While feedback forms are often confused with traditional online surveys, there is no denying that applying a feedback form is far more effective. An online feedback form is a tool used to capture feedback on websites and mobile apps. It is a […]

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What is a website feedback tool?

Mopinion: What is a website feedback tool - Feature image

With a website feedback tool you can dig deeper into the minds of your website visitors. A website feedback tool helps collect qualitative insights about the visitor, such as the visitor’s review of the website and where he/she is experiencing problems. A website feedback tool also makes it possible to interact with your visitors. You […]

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10 Data Analysis and Dashboarding tools used in Digital Marketing

Mopinion: 10 Data Analysis and Dashboarding tools used in Digital Marketing

Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing-related Key Performance Indicators (KPIs), such as advertising campaigns and spending, website clicks, online […]

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5 tips that will make you rethink your current online feedback strategy

Mopinion: 5 tips that will make you rethink your current online feedback strategy

Are you serious about listening to your online customers or is your website feedback tool just a vanity project? A lot of feedback tools out there make it easy to collect user feedback on your website or mobile app, but do they really help make your digital channels more customer centric? The majority of these […]

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What is an online feedback form?

Feedback form

An online feedback form is a dynamic tool which is used to capture customer feedback on websites and apps. Feedback forms can be triggered on your website in various ways with the goal of attaining specific feedback from your customers and determining whether or not they have reached their online goals, e.g. ordering a product […]

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Mopinion expands its sales and marketing team with seven new recruits

Mopinion expands its sales and marketing team

Mopinion is proud to announce the expansion of its sales and marketing team, with seven new employees having joined the company over the past two months. Udesh Jadnanansing, Co-Founder/ Chief of Revenue at Mopinion commented With the substantial growth and investment in Mopinion this year we are delighted to announce our new team members. Having […]

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“Humanising marketing” with Data Management Platforms

Mopinion: Humanising marketing - with Data Management Platforms

Data management platforms, or DMPs (which is ‘agnostic’ and plugs and plays with any system) allow marketers to personalise at scale, with the flexibility they need: they can orchestrate messages in real-time across any platform, from a cutting edge smartwatch to an ancient CRM system. We’re humanising marketing again, basically, in a digital age where […]

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Reduce your online churn using text analytics

Mopinion: Reduce your churn using text analytics

It is likely that most of you reading this already have an online customer experience program in place, with feedback collection tools quantitatively monitoring your website and apps. In other words, you’ve got all the essential structured data you need to tend to your customers’ needs and make the appropriate adjustments to your online sales […]

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