Our thoughts on Digital Customer Experience

New website? 5 reasons to start with customer feedback right away

Mopinion: New website? 5 reasons to start with customer feedback right away

In this rapidly changing digital world, a company website functions as a calling card and is often the primary channel for customer relations. As a digital marketeer, you are constantly coming up with new ways to satisfy your online customers. After a few years, your website may no longer meet requirements and you will need […]

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3 Digital Marketing Roles that need Customer Feedback

3 Digital Marketing Roles that need Customer Feedback

Lauren, a digital analyst starts her work every day by grabbing her coffee, switching on her computer to read her email and then proceeding to sign into her dashboard to pull up a report on all website feedback from the previous day. This report is generated by a feedback form that was triggered when a […]

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10 Tips for Effectively Collecting feedback in online ordering funnels

Mopinion 10 tips for effectively collecting feedback header

I often talk about the ‘Three Pillars’ of online customer feedback (collecting, analysing and taking action) and undoubtedly without the initial stage of collecting the right feedback on your websites and apps the whole exercise is futile. Collecting the right customer feedback in your online ordering funnel takes careful planning and a firm understanding of […]

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Webinar: Increase online sales with website feedback

Webinar: Increase online sales with website

Online customer feedback is the most important indicator for finding out how customers experience services that are provided via your website or app. On Thursday, June 16th at 10.00 AM (GMT+1) Mopinion will provide an interesting free Webinar about how to increase online sales with website feedback. This webinar will give you an idea on: […]

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Self-service customer feedback tools for your website: pros and cons?

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More and more companies are making every effort to improve the (digital) customer experience. According to Forrester, in 2019 this market will increase to a value of $ 8 billion. The first step towards improvement begins with the collection of data. After all, you must avail of the necessary information first in order to comprehend […]

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5 Ways to get more from your website feedback tool

Middle-aged man standing in front of wall covered in sticky notes, reading, back view

It’s impossible to imagine the online landscape today without feedback ‘buttons’ and ‘forms’. Some organisations have already gained many useful tips from customers using these tools. While others are still experimenting with feedback buttons left or right. Learn more about the different phases of utilising online feedback here. Because many digital marketers struggle with getting […]

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Utilising customer feedback to increase online sales

Mopinion: Utilising customer feedback to increase online sales

Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit. Unfortunately, many digital marketers are not leveraging the power of customer feedback to increase online sales, despite 38% of customers being willing […]

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New White Paper Released: The Future of Online Customer Feedback

White paper - De toekomst van online klantfeedback

Today’s consumers expect online services as a key channel. Websites and apps have become the most important channels to interact with companies. The role of the digital marketer has never been so important. This white paper titled “The Future of Online Customer Feedback” provides the blueprint for every digital marketer who is designing a hyper-effective […]

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Keeping up with the Rapidly Changing Digital Landscape

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Customer Experience monitoring is nothing new, but the ways and depth by which we can scrutinise it are evolving faster than ever before. A few years ago the focus was on the digital revolution in customer service and finding the best ways of providing online services (often replacing traditional human-to-human based interactions). Now though, customers […]

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Four tips on how to get started with collecting online customer feedback

4 tips on collecting online customer feedback

Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”. All these developments will […]

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