Our thoughts on Digital Customer Experience

Mopinion talks feedback analytics at the Martech 2016 event

Mopinion: Mopinion talks feedback analytics at the Martech 2016 event - Feature image

Many companies are now collecting digital customer feedback from their websites and apps. However, the focus here lies mostly in the collection of this feedback. Curious how you can really harness this data? At the upcoming Martech 2016 event, online feedback analytics specialist, Mopinion will explain how your company can utilise online feedback to yield […]

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What is real-time customer feedback?

Mopinion: What is real-time customer feedback - Feature

Real-time customer feedback is a type of qualitative data collection, in which you receive live feedback from visitors on your website or mobile app. With real-time customer feedback, you can immediately see the needs and wishes of your visitors as well as monitor for potential problems such as bugs or missing information in the customer […]

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4 things to consider when building a digital marketing dashboard

Mopinion: Four things digital marketers should consider when building a dashboard

Dashboards are very convenient tools for tracking business metrics, KPIs and other important data points relevant to your company. In a recent blog post, we identified ten different types of data analysis and dashboarding tools that are used in digital marketing. If you read this article, you probably noticed that there are A LOT to […]

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How to collect NPS on your website

Mopinion: How to use NPS in your customer feedback program - NPS Feature Photo

As part of my work, I spend a lot of time on websites. Browsing, researching and perusing are all part of a Business Development Rep’s daily tasks. Thanks to this I’ve seen my fair share of digital feedback forms. I’ve seen some forms that really impressed me in their delivery while others have left quite […]

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Digital Customer Experience Benchmark 2016

Mopinion: Digital Customer Experience Benchmark 2016 - Feature Photo

The Digital Customer Experience Benchmark 2016 reveals that most major European companies still remain in the beginning stages of monitoring customer experience through digital channels such as websites and mobile apps. Nearly half of these respondents feel that they are doing reasonably well in terms of monitoring customer feedback. Nonetheless, in terms of customer follow-ups […]

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What is an exit feedback form?

Mopinion: What is Exit feedback - Cover

An exit feedback form is an online tool used to reveal why visitors are leaving a website, especially at crucial moments. For example, when visitors abandon their activities in various ordering funnels or other conversion points on the website. This includes shopping cart abandonment, one of the most common among online visitors. Applying exit feedback […]

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BKR selects Mopinion as its customer feedback software provider

Mopinion: BKR selects Mopinion as its customer feedback software provider - Cover Image

Bureau Krediet Registratie (BKR) is a non-profit credit registration agency that manages the credit data of millions of consumers in the Netherlands. BKR registers loans agreed with banks and other loan providers so that companies can check up on customer credit-worthiness. Banks and other credit providers use BKR to check if clients are financially able […]

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The top ten online irritations of 2016

Mopinion: Top ten online struggles of 2016 - Cover Photo

Problems logging in, never-ending download sessions, unable to find what you’re looking for? If you haven’t encountered these issues online, consider yourself one of the lucky ones. Almost all of us, as consumers, experience different frustrations and irritations online. The tricky part here is for companies to be able to identify where these pain points […]

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How to build the best online feedback forms

Mopinion: How to build the best feedback forms

Well-designed online feedback forms are the start of a good digital experience program. While feedback forms are often confused with traditional online surveys, there is no denying that applying a feedback form is far more effective. An online feedback form is a tool used to capture feedback on websites and mobile apps. It is a […]

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