Our thoughts on Digital Customer Experience

Build up customer loyalty with online customer feedback

Mopinion: Build up customer loyalty with online customer feedback - cover image

Have you been showing your customers enough love lately? In light of the upcoming holiday – Valentine’s Day – we must remind ourselves how meaningful customer relationships are, which is why we’ve dedicated this blog to emphasizing the importance of customer loyalty and how it can be enhanced through online customer feedback. Why is customer […]

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Quantitative vs Qualitative Online Customer Feedback

Mopinion: Quantitative vs Qualitative Online Customer Feedback - Cover

When we talk about quantitative and qualitative feedback on digital channels, we’re talking about the difference between objective and subjective data. This quantitative data tends to be more concrete and precise (e.g. traffic, number of clicks, behaviour). It therefore involves numerical results. Alternatively, the qualitative data is more descriptive and explanatory (e.g. open comments, suggestions, […]

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Why you should be collecting feedback on website content

Mopinion: Why you should collect feedback on website content - Cover image

Whether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to your customers. So why wouldn’t you make it a priority to have the best website content out there? […]

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New White Paper: Increasing online sales with customer feedback

Mopinion: White Paper - Increasing online sales with customer feedback - Cover Image

Digital marketers are always looking for new ways to optimise online conversions and increase sales on their websites and apps. What better way to do that than by going directly to the customer for relevant and real-time feedback? This white paper titled, “Increasing online sales with customer feedback” delves into the best practices as well […]

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Blog Round-Up: Online Feedback Articles of 2016

Mopinion: Blogs we Love - Cover image

We’ve gathered some interesting articles from various online marketing portals and communities about customer feedback. These experts give their advice and opinions on various topics surrounding online feedback and we want to share it with you! 1. To drive value to your customers faster you need to re-shape your digital business Image: Red Badger This […]

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An inside look at how digital is paving its way into traditional VoC programmes

Mopinion: An inside look on how digital is paving its way into traditional VoC programmes - Cover image

The digital transformation is upon us: a movement that is drastically reshaping the way organisations operate and how they deliver value to their customers. So what does this mean for organisations that still operate in a traditional manner? What kinds of hurdles will these organisations face and how can they adapt? Let’s take a look. […]

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Which website tools are best for effectively engaging with the online customer?

Mopinion: Which website tools are best for effectively engaging with the online customer? Cover image

Ask anyone. There are many companies out there that make use of several tools as a means for communicating with their visitors or customers on their website, be it through a chatbot, feedback form or direct review. Now, you might be thinking ‘Hey these are basically classified as customer experience tools and I have one!’ […]

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What is the online Voice of the Customer?

Mopinion: What is the online Voice of the Customer - Cover Image

The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service. Traditional Voice of the Customer studies consisted of focus groups and individual interviews, but times are changing. Nowadays […]

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Digital Customer Experience Trends for 2017

Mopinion: Digital Customer Experience Trends for 2017 - Cover Image

According to Forrester, 72% of businesses say that improving Digital Customer Experience is their top priority. So where do we see it headed and what does that mean for these ambitious (and rightly so) companies? For starters, the relationship between businesses and their customers is undergoing a massive transformation. Business are now taking on a […]

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What are user feedback tools?

Mopinion: What are user feedback tools? - Laptop

A user feedback tool is a tool that is used on your website or mobile app to discover how users experience your online service. You are probably wondering now: “Yes, but a quantitative analytics tool (such as web statistics) supplies you with the exact same information?” This is not entirely true, because a user feedback […]

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