Our thoughts on Digital Customer Experience

Mopinion proud to participate in keynote at E-academy Talent Circle: Conversion Optimisation

Mopinion proud to participate in keynote at E-academy Talent Circle

I think we can all agree on one thing. All of us want to capitalise on those potential customers taking a peek at our website for the first time. But what happens when one of those customers drops off with no explanation? Diagnosing this behavior and “closing the loop” is crucial to the success of […]

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Mopinion launches new online feedback reporting platform as part of market expansion

Mopinion launches new

Mopinion is pleased to announce the launch of the new version of its customer feedback reporting software for websites and apps. The new platform now offers tools for self-service data discovery and users are able to build their own feedback forms in a flash. As a digital marketer you can use Mopinion software to build […]

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Mopinion announces Gold Sponsorship of Digital Analytics event

digital analytics software

Online feedback reporting specialist Mopinion is to showcase how its feedback analysis solutions can help businesses to monitor and tailor their digital customer experience strategies. Mopinion proudly announces they are a Gold Sponsor of the Digital Analytics Congress 2016 which is being held October 12th in Utrecht – the Netherlands. Digital Analytics is a rapidly […]

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5 Different types of user feedback tools

Mopinion: 5 Different types of user feedback tools

The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of tools in order to collect feedback from the user. But what type of feedback tool should you use, for which type […]

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Pros and Cons of Feedback Collection Types over the Years

Mopinion: Pros and Cons of Feedback types over the years

Smart businesses know customers are always in the driver’s seat thanks to the introduction of the internet. It has given them a powerful voice and they are not at all afraid to use it. Alternatively, other businesses do care about their customers but they really don’t feel that asking their feedback generates significant value. After […]

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How to analyse customer feedback with the use of labels

Mopinion: analyse customer feedback using labels

And what now…? This is a question many online marketers ask me when the first customer feedback has been received. In the past they heard the customer, now they really listen to them. But how are they actually going to use that valuable information after they have listened to the customer? Feedback everywhere There are […]

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7 User Experience quick-wins to improve your website

Mopinion: 7 User Experience quick-wins to improve your

As a digital marketer you are constantly working on the optimisation of your website. By means of web statistics you want to gain insight on how many and where visitors leave the site. The statistics do not always provide insight on the reason why people leave. Online research, and particularly the real-time collecting of feedback, […]

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10 Tips to Improve Effective Customer Feedback Analysis and Drive Online Sales

Mopinion: 10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales

Previously I have spoken about increasing online sales with customer feedback and focussed on collecting the right feedback, at the right place in the funnel. It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels. Here are […]

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