Our thoughts on Digital Customer Experience

May Product Update: New Features Released

Mopinion: May Product Update: New Features Released - Cover Image

As feedback analytics experts, we know how important it is to listen to customer feedback so it probably won’t come as a surprise to many of you when we tell you, “We use customer feedback too”! As a result of our most recent feedback, we’ve been able to make quite a few improvements to our […]

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Mopinion introduces a new starter plan

Mopinion: Mopinion introduces new starter plan - Cover Image

Due to the increased demand in feedback analytics software among small and medium-sized businesses (SMBs), Mopinion has just launched a new pricing package known as the ‘Mopinion Starter’. This is a lightweight plan geared towards businesses who are just starting up their online feedback feedback programmes. Additionally, as it is a more cost-efficient alternative, our […]

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Top 10 Best Guides for Digital Customer Experience Experts

Mopinion: Top 10 Best Guides for Digital Customer Experience Experts - Cover Image

Brought on by sharply heightened customer expectations and the rapid growth of digital channels and touchpoints, digital customer experience (CX) is exponentially shaping the strategy of many businesses today. According to Walker Information, ‘by 2020, customer experience will overtake price and product as the key brand differentiator’. This means that to remain competitive both now […]

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Mopinion honored to participate in keynote at Talent Circle Conversion Optimisation

Mopinion: Mopinion honored to participate in keynote at Talent Circle Conversion Optimisation - Cover Image

Looking for ways to optimise your online channels for your customers? Do you want to know why that one customer left your online funnel for what seems like no obvious reason? Obtaining insights into how you can tackle the different obstacles keeping you from achieving a smooth customer journey are pivotal to your business’ success. […]

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28 Voice of the Customer (VoC) tools: an overview & comparison

Mopinion: 28 Voice of the Customer (VoC) tools - Cover image

Is your business listening to the Voice of the Customer (VoC)? If not, you might want to start now – as it is becoming a top priority among most online businesses. This rise in popularity is owed to the fact that Voice of the Customer programs (and therefore Voice of the Customer tools) have recently […]

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The Three Categories of Online Customer Feedback

Mopinion: The Three Categories of Online Customer Feedback - Cover image

I’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favourite pastime here at Mopinion is to look at some of the more outlandish feedback comments that users of our platform receive. It was in one of these recent sessions that the thought popped […]

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How to increase feedback response rates

Mopinion: How to Increase Feedback Response Rates and Get More Relevant Feedback - Cover Image

A Feedback button on your website is a great way to start gathering insights into WHY your visitors do what they do on your site. Using their feedback you can make improvements to the User Interface (UI), fix bugs and ultimately improve conversion rates. That said, maybe your online feedback response rates are a little […]

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Optimising the online customer journey: for eCommerce websites

Mopinion: Optimising the online customer journey: for eCommerce websites - Cover Image

It’s quite evident that the online buying process is no longer a linear one. Consumers are entering eCommerce websites from a myriad of different devices and online channels. And in the midst of all this chaos, your business needs to find a way to reel these consumers in as well as nurture them once they’ve […]

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Be a Better Leader By Improving The Customer Experience

Mopinion: Be a Better Leader by Improving the Customer Experience - Cover Image

The way businesses approach customer experience (CX) is shifting, along with driving a fundamental change in company culture. Leaders who are invested in improving customer experience have discovered that if they first focus on shaping company culture from the inside, everyone from the customers to the stakeholders benefit. Top Down Shift The most successful brands […]

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