Our thoughts on Digital Customer Experience

What is a website feedback tool?

Mopinion: What is a website feedback tool - Feature image

With a website feedback tool you can dig deeper into the minds of your website visitors. A website feedback tool helps collect qualitative insights about the visitor, such as the visitor’s review of the website and where he/she is experiencing problems. A website feedback tool also makes it possible to interact with your visitors. You […]

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10 Data Analysis and Dashboarding tools used in Digital Marketing

Mopinion: 10 Data Analysis and Dashboarding tools used in Digital Marketing

Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing-related Key Performance Indicators (KPIs), such as advertising campaigns and spending, website clicks, online […]

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5 tips that will make you rethink your current online feedback strategy

Mopinion: 5 tips that will make you rethink your current online feedback strategy

Are you serious about listening to your online customers or is your website feedback tool just a vanity project? A lot of feedback tools out there make it easy to collect user feedback on your website or mobile app, but do they really help make your digital channels more customer centric? The majority of these […]

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What is an online feedback form?

Feedback form

An online feedback form is a dynamic tool which is used to capture customer feedback on websites and apps. Feedback forms can be triggered on your website in various ways with the goal of attaining specific feedback from your customers and determining whether or not they have reached their online goals, e.g. ordering a product […]

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Mopinion expands its sales and marketing team with seven new recruits

Mopinion expands its sales and marketing team

Mopinion is proud to announce the expansion of its sales and marketing team, with seven new employees having joined the company over the past two months. Udesh Jadnanansing, Co-Founder and Managing Partner of Mopinion commented With the substantial growth and investment in Mopinion this year we are delighted to announce our new team members. Having […]

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“Humanising marketing” with Data Management Platforms

Mopinion: Humanising marketing - with Data Management Platforms

Data management platforms, or DMPs (which is ‘agnostic’ and plugs and plays with any system) allow marketers to personalise at scale, with the flexibility they need: they can orchestrate messages in real-time across any platform, from a cutting edge smartwatch to an ancient CRM system. We’re humanising marketing again, basically, in a digital age where […]

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Webinar: How to utilise website feedback to drive online sales

Mopinion - Webinar: How to utilise website feedback to drive online sales

Looking for a boost? Collecting the right customer feedback in your online ordering funnel requires careful planning and a good understanding of the journey your customers are taking when purchasing a product on your website or app. If you know how to properly harness these insights and turn them into action, you’ll be well on […]

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Reduce your online churn using text analytics

Mopinion: Reduce your churn using text analytics

It is likely that most of you reading this already have an online customer experience program in place, with feedback collection tools quantitatively monitoring your website and apps. In other words, you’ve got all the essential structured data you need to tend to your customers’ needs and make the appropriate adjustments to your online sales […]

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Take a tour: Mopinion releases demo clip on customer feedback software

Mopinion: demo clip on customer feedback software

Want to take a quick tour of the core features our customer feedback software has to offer? Mopinion’s newly released demo clip highlights a number of features available by giving you a guided tour of our software. During this demo you will see how to: Build your own feedback forms Import your pre-existing feedback data […]

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Missed our webinar on building your own feedback forms and dashboards?

Mopinion Webinar

Don’t worry! For those of you who have missed it, we’ve got you covered. In this webinar, we have outlined ways in which you can build your own feedback forms and dashboards so you can become a feedback pro! You can now watch the webinar below at your own convenience. More on feedback and collecting […]

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