Our thoughts on Digital Customer Experience

Blog Round-Up: Online Feedback Articles of 2016

Mopinion: Blogs we Love - Cover image

We’ve gathered some interesting articles from various online marketing portals and communities about customer feedback. These experts give their advice and opinions on various topics surrounding online feedback and we want to share it with you! 1. To drive value to your customers faster you need to re-shape your digital business Image: Red Badger This […]

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An inside look at how digital is paving its way into traditional VoC programmes

Mopinion: An inside look on how digital is paving its way into traditional VoC programmes - Cover image

The digital transformation is upon us: a movement that is drastically reshaping the way organisations operate and how they deliver value to their customers. So what does this mean for organisations that still operate in a traditional manner? What kinds of hurdles will these organisations face and how can they adapt? Let’s take a look. […]

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Which website tools are best for effectively engaging with the online customer?

Mopinion: Which website tools are best for effectively engaging with the online customer? Cover image

Ask anyone. There are many companies out there that make use of several tools as a means for communicating with their visitors or customers on their website, be it through a chatbot, feedback form or direct review. Now, you might be thinking ‘Hey these are basically classified as customer experience tools and I have one!’ […]

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What is the online Voice of the Customer?

Mopinion: What is the online Voice of the Customer - Cover Image

The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service. Traditional Voice of the Customer studies consisted of focus groups and individual interviews, but times are changing. Nowadays […]

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Digital Customer Experience Trends for 2017

Mopinion: Digital Customer Experience Trends for 2017 - Cover Image

According to Forrester, 72% of businesses say that improving Digital Customer Experience is their top priority. So where do we see it headed and what does that mean for these ambitious (and rightly so) companies? For starters, the relationship between businesses and their customers is undergoing a massive transformation. Business are now taking on a […]

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What are user feedback tools?

Mopinion: What are user feedback tools? - Laptop

A user feedback tool is a tool that is used on your website or mobile app to discover how users experience your online service. You are probably wondering now: “Yes, but a quantitative analytics tool (such as web statistics) supplies you with the exact same information?” This is not entirely true, because a user feedback […]

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A closer look at Holiday Feedback Volumes

A closer look at Holiday Feedback Volumes - Cover

The holidays have a special way of bringing people together, especially in the world of online customer feedback. Check out our latest infographic to see just how much feedback volumes skyrocket around the holidays. Here we’ve zoomed in on some specific industries and as expected, Ecommerce really caught our eye. Check it out! Stay tuned […]

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Is digital development on the rise for B2B companies?

Mopinion: Is digital development on the rise for B2B companies? - B2B Digital Development

Recently, in November, I had the chance to attend the CustomerTalk digital marketing event. The main topic was digital marketing with a focus on developing trends for 2017 and insider guides. Much of the conversation was focused on digital how-to’s, discussions on the direction that online marketing will be moving in the coming years and […]

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Building your user feedback dashboard: the easy way

Mopinion: Building your user feedback dashboards: the easy way - Cover image

The importance of visualising and analysing online customer feedback cannot be emphasised enough. A very modern approach to data analysis, using visualisations not only enables us to easily digest the data but also aids in extracting valuable customer insights. And as feedback volumes rise, visualisation tools such as dashboards become increasingly advantageous. There are many […]

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