Our thoughts on Digital Customer Experience

A look back on the Marketing Technology event 2016

Mopinion: A look back on the Martech 2016 - Feature Image

It was a great turnout at the Marketing Technology 2016 event this year. Companies from all over the Netherlands came together to listen to fellow marketers, CTOs and growth hackers share their experiences. Among the speakers were big-name companies like Adobe, Philips, Unilever and Transavia. “By far one of the most common topics at the […]

Read more

What is event-driven feedback?

Mopinion: What is event-driven feedback - Feature image

Event-driven feedback is online user feedback collected using triggers based on visitor behavior. It is essentially a way of capturing the customer’s views on their experience while the experience is still fresh in their minds. For example, if a customer motions to exit the website, navigates to a new page, fills in a form, or […]

Read more

Mopinion proud to be featured on Startup Milestones podcast

Mopinion: Mopinion proud to be featured on Startup Milestones podcast - Feature image

Udesh Jadnanansing, Co-Founder and Managing Partner of Mopinion, was recently featured on the Startup Milestones Europe podcast. In this 30-minute podcast, Jadnanansing explains Mopinion’s vision for the market and its future, how things got started and how Mopinion has gotten to where it is now. More specifically, he discusses topics such as “pioneering or being […]

Read more

5 Common Misconceptions about Online Customer Feedback Debunked

Mopinion: 5 Common Misconceptions about Online Customer Feedback Debunked - Feature image

“Nah, I don’t need any feedback forms. I cannot understand how that would increase sales on my website. I don’t even have enough visitors as it is.” Which is what a digital marketer from a media company said to me last week. Then it hit me. Most marketers have preconceived misconceptions about how specific online […]

Read more

Customer Success Story – Devitt Insurance: Optimising the customer journey

Mopinion: Customer Success Story – Devitt Insurance: Optimising the customer journey - Feature image

Devitt Insurance Services Limited is an insurance broker based in Romford, England that has been arranging insurance in the UK since 1936. Devitt offers competitive prices on motorbike insurance, car insurance, van insurance, home insurance and business insurance including specialist insurance policies for dealers and training schools. Reliability, transparency, value and good service all lie […]

Read more

4 Things “The Donald” can teach us about Digital Customer Feedback

Mopinion: 4 Things "The Donald" can teach us about Digital Customer Feedback - Feature image

Well it’s official. Love him or hate him, Donald Trump will be the new President of the United States come January 2017. The last one standing in a race against seventeen other republican candidates and then shocking much of the nation by defeating Hillary Clinton, there’s no arguing he’s certainly made the 2016 presidential election […]

Read more

3 Powerful Ways to Harness ROI of Online Customer Feedback

Mopinion: 3 Powerful ways to harness ROi of online customer feedback - Feature image

A few weeks ago I was invited by the eAcademy, a private course for marketing professionals organisation by the Dutch association for online shopping, to give a lecture on increasing conversion using online customer feedback. It was an interesting event with marketers from leading online retailers organisations such as Bol.com, G-star and Wehkamp. One of […]

Read more

Mopinion talks feedback analytics at the Martech 2016 event

Mopinion: Mopinion talks feedback analytics at the Martech 2016 event - Feature image

Many companies are now collecting digital customer feedback from their websites and apps. However, the focus here lies mostly in the collection of this feedback. Curious how you can really harness this data? At the upcoming Martech 2016 event, online feedback analytics specialist, Mopinion will explain how your company can utilise online feedback to yield […]

Read more


What is real-time customer feedback?

Mopinion: What is real-time customer feedback - Feature

Real-time customer feedback is a type of qualitative data collection, in which you receive live feedback from visitors on your website or mobile app. With real-time customer feedback, you can immediately see the needs and wishes of your visitors as well as monitor for potential problems such as bugs or missing information in the customer […]

Read more