Our thoughts on Digital Customer Experience

Customer Success Story – How CNV Vakmensen uses online feedback for content optimisation

Mopinion: Customer Success Story - How CNV uses onlines fedback for content optimisation - Cover image

CNV Vakmensen is a modern labour union that addresses work and income interests. One of the largest in the Netherlands, its members benefit daily from the knowledge CNV Vakmensen has accrued since its establishment in 1896. This knowledge is shared with members in every stage of life: whether the member is studying, employed, seeking employment […]

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Why businesses shouldn’t fear negative online feedback

Mopinion: Why businesses shouldn’t fear negative online feedback - Cover image

According to a study carried out by RTE, over 30% of companies do not monitor what is being said about them online – whether it’s on their website, mobile app or social media profiles. And interestingly enough, much of this hesitancy is attributed to their fear of negative online feedback. And this preconceived notion that […]

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Customer Success Story – DELTA: enhancing online funnels with customer feedback

Customer Success Story – DELTA: enhancing online funnels with customer feedback - Cover Image

DELTA supplies 100% green energy – generated from Dutch and European wind as well as Dutch biomass – to consumers and businesses. Additionally, DELTA provides Zeeland with the fastest and most reliable internet as well as additional services such as television and telephony. The headquarters are located in Middelburg and Vlissingen (the Netherlands), where the […]

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Which type of VoC Software should your business use?

Mopinion: Which type of VoC Software should your business use? - Cover Image

Voice of the Customer (VoC) programmes are intended to capture the opinions and preferences of all customers, analyse those insights, and use them to create meaningful changes in customer experience (CX). Having a VoC programme in place has become increasingly more popular and essential, especially as more and more businesses (nearly 72% to be precise) […]

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35 Best Growth Hacking Tools for Startups

Mopinion: 35 Best Growth Hacking Tools for Startups - Cover Image

Grow fast or die slow – that is the mantra that many startup owners repeat to themselves every morning in the mirror. And for a good reason – considering nearly half of small businesses fail the first four years, according to SmallBizTrends. But it doesn’t have to be so stressful – that is, if you’re […]

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June Product Update: featuring the new feedback API

Mopinion: June Product Update - Cover Image

Once again, thanks to the feedback from our customers, the Mopinion team was able to come out with some nice, new updates and features that were released this month! Mopinion is proud to announce that the following are now available within our Feedback Analytics software: Optimised Excel Export Function Improved Performance in Dashboard and Chart […]

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34 Online Feedback Tools: An overview

Mopinion: 34 Online Feedback Tools: An overview - Cover Image

Online feedback tools come in many shapes and sizes. While some are intended to improve internal processes such as product development, others focus more on providing insights into the customer journey or enhancing user experience. Given this diversity in purpose, many digital-first companies are left puzzled. Which one should I choose? And which tools actually […]

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Improve your inbound marketing strategy using online feedback

Mopinion: Improve your inbound marketing strategy using online feedback - Cover

Considering it takes the average tech buyer nearly four to six months to make an online purchase and nearly three to four of those months consist of self-educating, inbound marketing is a very popular marketing method among technology companies. But what makes it so successful? Well, think of it this way – most technology companies […]

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Why it is so Important to Have a Responsive Website? [Infographic]

Mopinion: Why it is so Important to Have a Responsive Website [Infographic] - Cover Image

It won’t come as surprise for you to hear that mobile phone usage has been increasing over the past decade. With the launch of the iPhone and other modern smartphones hitting the market, much of the population now expect to be able to do many everyday tasks through their mobile devices. A few years ago […]

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Top 17 Best Bug Tracking Tools: an overview

Mopinion: Top 17 Best Bug Tracking Tools: an overview - Cover Image

There are many synonyms for ‘bugs’ in the software and technology industry and no, I’m not talking about creepy crawlies. Some refer to them as ‘defects’ or ‘faults’, while others simply categorise them as ‘issues’ or ‘glitches’. In the end it doesn’t really matter what you call them, what matters is how you deal with […]

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