Our thoughts on Digital Customer Experience


Is digital development on the rise for B2B companies?

Mopinion: Is digital development on the rise for B2B companies? - B2B Digital Development

Recently, in November, I had the chance to attend the CustomerTalk digital marketing event. The main topic was digital marketing with a focus on developing trends for 2017 and insider guides. Much of the conversation was focused on digital how-to’s, discussions on the direction that online marketing will be moving in the coming years and […]

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Building your user feedback dashboard: the easy way

Mopinion: Building your user feedback dashboards: the easy way - Cover image

The importance of visualising and analysing online customer feedback cannot be emphasised enough. A very modern approach to data analysis, using visualisations not only enables us to easily digest the data but also aids in extracting valuable customer insights. And as feedback volumes rise, visualisation tools such as dashboards become increasingly advantageous. There are many […]

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It’s Time to Speak to your Digital Agency About Online Customer Feedback

Mopinion: It's time to speak to your digital agency about online customer feedback - Feature image

Picture this. You are the marketing executive of a company that is currently undergoing massive growth. Your responsibility involves overseeing all digital marketing initiatives within your company which range anywhere from driving online traffic and improving usability to SEO and social channels. Although you are a very skilled and digital savvy marketer, you are not […]

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Mopinion’s Top 5 “Hottest” Blog posts of 2016

Mopinion: Mopinion's Top 5 Hottest Blog Posts of 2016 - New Years

From user experience to annual benchmarks and from text analytics to customisable dashboards, we’ve covered a lot this past year. Mopinion’s blog touches on all things customer feedback with articles catered to every digital role. So let’s take a moment to reflect on what a wonderful year 2016 was with Mopinion’s top 5 “Hottest” blog […]

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What is website feedback analytics?

Mopinion: What is website feedback analytics - Cover image

Website feedback analytics provides insight into what your visitors experience on your website. It is a critical supplement to other tools used to analyse (click) behaviour, such as Google Analytics. With user feedback, you get insights into how your customers experience your website. In other words, website feedback analytics explains the story behind the click […]

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User experience tips that will keep your customers happy this holiday season

Mopinion: User experience tips that will keep your customers happy this holiday season - Feature Image

The holidays are here, which means many online retailers are stepping up their game and competing intensely for traffic on their websites. According to a study conducted by Deloitte, “more consumers plan to shop online for gifts than ever before” in 2016. In the United States alone, total holiday ecommerce sales are expected to reach […]

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Passive versus active online feedback forms

Mopinion: Passive versus Active online feedback forms - Feature image

Online feedback forms come in many different shapes and sizes. To initiate these different types of feedback forms on a website or mobile app, two different methods are used: a passive approach (e.g. a feedback button on the side of your website) and an active approach (e.g. triggering a feedback form when a customer reaches […]

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The Island called Digital Customer Feedback: is it still an island?

Mopinion: The Island called Digital Customer Feedback: part two - Feature Image

It has been a few months since my first blog, “The Island called Digital Customer Feedback”, where I talked about some of the findings and realisations that come up in daily practice. I left you all with the question: will Digital Customer Feedback take a step forward? I had my doubts, but thanks to our […]

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