Our thoughts on Digital Customer Experience

New White Paper Released: The Future of Online Customer Feedback

White paper - De toekomst van online klantfeedback

Today’s consumers expect online services as a key channel. Websites and apps have become the most important channels to interact with companies. The role of the digital marketer has never been so important. This white paper titled “The Future of Online Customer Feedback” provides the blueprint for every digital marketer who is designing a hyper-effective […]

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Keeping up with the Rapidly Changing Digital Landscape

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Customer Experience monitoring is nothing new, but the ways and depth by which we can scrutinise it are evolving faster than ever before. A few years ago the focus was on the digital revolution in customer service and finding the best ways of providing online services (often replacing traditional human-to-human based interactions). Now though, customers […]

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Four tips on how to get started with collecting online customer feedback

4 tips on collecting online customer feedback

Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”. All these developments will […]

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Mopinion Launches New Website

Optimising online satisfaction

2015 was a tremendous year for Mopinion, we signed many new and exciting clients; such as TomTom, Generali and Microsoft, we doubled our sales team and added many new features to our platform. With all these exciting developments we also decided to launch a new Mopinion website. Our number one goal when designing the new […]

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The ten biggest website irritations of 2015

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We have all seen the YouTube-films of people going completely nuts because their computer won’t do what they want it to. We also understand the irritations that can give rise to this behaviour. Sometimes it’s your computer that won’t do what you want, sometimes it’s a website that drives you crazy. The last thing that […]

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Digital Customer Experience Benchmark 2015

Mopinion: Pros and Cons of Feedback types Mopinion

The Digital Customer Experience Benchmark 2015 shows that most major European companies are still at the beginning of monitoring customer experience through digital channels such as websites and mobile apps. Almost half of the respondents in the survey believe they are doing pretty well in monitoring customer feedback. However, companies often do little for solid […]

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Installation Mopinion via Google Tag Manager

Mopinion: Installation Mopinion via Google Tag Manager

Google Tag Manager is a free tag management system. Instead of implementing the Mopinion script directly into your webpages’ HTML code, you can install the tag manager script once and control the Mopinion script from within Google. Thanks to the tag manager you can easily expand, update and turn on or off the Mopinion software […]

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JavaScript tag implementation website

Mopinion: JS tag implementation website

Website implementation For a website implementation, Mopinion delivers a Javascript tag. The script can be placed on all the URL’s of a domain, or the specific pages you want to deploy the Mopinion feedback forms. There are two possibilities to place the script on a webpage. In the first case, the JavaScript-tag will directly be […]

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The difference between a User Experience and a full Customer Experience

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The Customer Experience (CX) is the preoccupation for most customer facing organisations. In an age where customer service is the definitive part of many retail offerings, CX is a key ingredient in retaining and growing the customer base. Because digital channels have become more and more important to many businesses, with their sales and services […]

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The Five Most Important Reasons to Focus on the Digital Customer Experience

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The digital customer experience had redefined the way businesses and their customers interact. Whilst it has undoubtedly revolutionised the way many people approach their buying, there are still organisations which are yet to fully embrace the phenomenon and understand fully the multi-touchpoint sales funnels that customers now expect. There are many great reasons to focus […]

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