Our thoughts on Digital Customer Experience

Avoiding the Four Pitfalls of Customer Experience Management Strategy

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On an almost daily basis I speak to companies about their thoughts and strategies on providing the best possible customer experience and it’s fair to say that the vast majority view it as a high priority on their business planning agenda. However, in the real world the challenge is often converting great ideas into a […]

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Embracing the Benefits of your Enthusiastic Customers

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When it comes to customer loyalty it’s very easy for businesses to focus on those people that have had problems or issues and want to complain. In some ways this is the ‘low hanging fruit’ of customer relations because often this group will be proactive in contacting you (they have a problem they want to […]

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Customer Success Story – NS (Dutch Rail): Improving online conversions

NS-station: customer feedback intelligence mopinion

NS (Dutch Rail) is the largest railway company of the Netherlands. NS transports almost one million Dutch travelers every day. The NS railway network covers around 300 railway stations across the Netherlands. Over the last years NS has been actively improving its online visibility and services. Digital sales and services have become increasingly important. NS […]

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Taking customer experience management to the next level

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Udesh Jadnanansing, Founder and Managing Partner at Mopinion, looks at how online retailers should strive for ‘Excellent’ rather than settle for ‘Good’ and looks at the ways they can take their CEM to the next level to reap the rewards. Customer Experience Management (CEM) is big business. In an environment where retaining customers is just […]

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Customer Success Story – Skoda: Optimising Overall User Experience

Customer Success Story – Skoda: Optimising Overall User Experience

Skoda is a large automotive from the Czech Republic. It is one of the oldest car companies in the world after Daimler-Benz, Opel and Fiat. Skoda works with Mopinion to listen to website visitors and to further strengthen relationships with their online customers. The Challenge Skoda recently launched a new website for the Dutch market. […]

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UK Companies Losing out on Sales due to Poor Customer Feedback Measurement

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Mopinion, urges digital marketers to improve online customer feedback. Udesh Jadnanansing, Founder and Managing Partner of customer feedback management software specialist Mopinion, is warning that many businesses are failing to fully understand their customers’ needs because they are still using outdated feedback methods for modern online transactions. Mopinion is urging online marketers to look more […]

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Making the Most of Online Touchpoints in Your Customer Experience Strategy

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To fully understand and measure customer loyalty and satisfaction, many organisations look at both the relational and transactional levels of interaction. Customer relationships are a complex matter and deal with human emotion as much as business. Management teams want to know how customers see their brand but equally they want to understand any pain points […]

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The User Experience in the Age of Self-Tasking

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The User Experience in the Age of Self-Tasking – FREE Live Event Join us Live on Thursday November 20th, at 1pm Eastern/10am Pacific for the Free UX Live Event of the Year. By Attending the Webinar you will Discover: How to Transform your User Experience to Encourage Self-Tasking How to Ensure the Experience is Right […]

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Without real time insights you lose customers

Without real time insights you lose customers

A great many companies continue using market research institutes that collect data through extended surveys in order to evaluate their websites. Every quarter, a bulky power point presentation then puts forward the collected data and analyses mishaps and improvement actions. Those customers who encountered a problem on the website have by then long gone to […]

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Online Customer Journeys Programme

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Mopinion Launches Ground-breaking Online Customer Journeys Programme Unique online research software solution helps businesses capture and analyse online customer journeys in real-time to improve services and increase sales. Customer feedback management software specialist Mopinion, today announces the launch of its new Online Customer Journeys Programme which enables companies to capture, analyse and act upon direct […]

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