Our thoughts on Digital Customer Experience

Customer Success Story – Schoonenberg: Hearing specialist focused on the Voice of the Customer

Mopinion: Schoonenberg Testimonial - Cover

Established in 1926, Schoonenberg Hoorcomfort is one of the oldest companies in the hearing aid industry. Today, it is part of Sonova, which is present in 90 different countries across the world. The top hearing specialist in the Netherlands, hundreds of thousands of hearing-impaired people have put their trust in Schoonenberg to help them find […]

Read more

Four tips for ecommerce companies who want to start collecting digital feedback

Mopinion: Four tips for ecommerce companies who want to start collecting digital feedback - Ecommerce Cover Image

The headstone to a sustainable customer-retailer relationship, increased online conversions and improved customer loyalty, online customer feedback can be a real competitive advantage for companies in the ecommerce industry. However, collecting the right customer feedback takes careful planning and a firm understanding of the journey your customers take when buying a product on your website […]

Read more

Mopinion launches new “Resources” section on its website

Mopinion: Mopinion launches new Resources page on its website - Resources page

Mopinion has just launched a new “Resources” section on its website. We pride ourselves in serving as a knowledge hub for all things online customer feedback, so we are pleased to present this “one stop shop” for digital marketers interested in content related to optimising digital channels with the online Voice of the Customer. What […]

Read more

Build up customer loyalty with online customer feedback

Mopinion: Build up customer loyalty with online customer feedback - cover image

Have you been showing your customers enough love lately? In light of the upcoming holiday – Valentine’s Day – we must remind ourselves how meaningful customer relationships are, which is why we’ve dedicated this blog to emphasizing the importance of customer loyalty and how it can be enhanced through online customer feedback. Why is customer […]

Read more

Quantitative vs Qualitative Online Customer Feedback

Mopinion: Quantitative vs Qualitative Online Customer Feedback - Cover

When we talk about quantitative and qualitative feedback on digital channels, we’re talking about the difference between objective and subjective data. This quantitative data tends to be more concrete and precise (e.g. traffic, number of clicks, behaviour). It therefore involves numerical results. Alternatively, the qualitative data is more descriptive and explanatory (e.g. open comments, suggestions, […]

Read more

Why you should be collecting feedback on website content

Mopinion: Why you should collect feedback on website content - Cover image

Whether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to your customers. So why wouldn’t you make it a priority to have the best website content out there? […]

Read more

New White Paper: Increasing online sales with customer feedback

Mopinion: White Paper - Increasing online sales with customer feedback - Cover Image

Digital marketers are always looking for new ways to optimise online conversions and increase sales on their websites and apps. What better way to do that than by going directly to the customer for relevant and real-time feedback? This white paper titled, “Increasing online sales with customer feedback” delves into the best practices as well […]

Read more

Blog Round-Up: Online Feedback Articles of 2016

Mopinion: Blogs we Love - Cover image

We’ve gathered some interesting articles from various online marketing portals and communities about customer feedback. These experts give their advice and opinions on various topics surrounding online feedback and we want to share it with you! 1. To drive value to your customers faster you need to re-shape your digital business Image: Red Badger This […]

Read more

An inside look at how digital is paving its way into traditional VoC programmes

Mopinion: An inside look on how digital is paving its way into traditional VoC programmes - Cover image

The digital transformation is upon us: a movement that is drastically reshaping the way organisations operate and how they deliver value to their customers. So what does this mean for organisations that still operate in a traditional manner? What kinds of hurdles will these organisations face and how can they adapt? Let’s take a look. […]

Read more

Which website tools are best for effectively engaging with the online customer?

Mopinion: Which website tools are best for effectively engaging with the online customer? Cover image

Ask anyone. There are many companies out there that make use of several tools as a means for communicating with their visitors or customers on their website, be it through a chatbot, feedback form or direct review. Now, you might be thinking ‘Hey these are basically classified as customer experience tools and I have one!’ […]

Read more