Our thoughts on Digital Customer Experience

How to analyse customer feedback with the use of labels

Mopinion: analyse customer feedback using labels

And what now…? This is a question many online marketers ask me when the first customer feedback has been received. In the past they heard the customer, now they really listen to them. But how are they actually going to use that valuable information after they have listened to the customer? Feedback everywhere There are […]

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7 User Experience quick-wins to improve your website

Mopinion: 7 User Experience quick-wins to improve your

As a digital marketer you are constantly working on the optimisation of your website. By means of web statistics you want to gain insight on how many and where visitors leave the site. The statistics do not always provide insight on the reason why people leave. Online research, and particularly the real-time collecting of feedback, […]

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10 Tips to Improve Effective Customer Feedback Analysis and Drive Online Sales

Mopinion: 10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales

Previously I have spoken about increasing online sales with customer feedback and focussed on collecting the right feedback, at the right place in the funnel. It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels. Here are […]

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The Island called Digital Customer Feedback

Mopinion: The Island called Digital Customer Feedback

Although the headline of this blog would suit as the title of a typical youth novel, it is by no means my intention to depict a fictional story. The following is the case: more than a year ago I landed in the exceptional domain of Digital Customer Feedback (specifically: feedback from websites and apps), after […]

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Mopinion releases testimonial video with KIA

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Kia Motors Netherlands is the brand distributor of the Korean car manufacturer in the country. With a network of 100 dealers, Kia Motors Netherlands boasts a position as one of the top 10 players in Dutch car sales market. Why KIA chose Mopinion Jorrit Van Werven, Marketing Coordinator Digital at Kia Motors Netherlands commented, “We […]

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Project management tips to improve customer experience

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It’s not easy to be on top of your customer experience game. It’s a well coordinated effort of an entire team that ultimately creates a positive customer experience. Achieving seamless collaboration and coordination within the team is a goal most organizations struggle to achieve. While the role of the project managers is certainly crucial, even […]

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Mopinion takes customer feedback solution into new markets and wants you to join

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Mopinion – reporting software for online customer feedback – is looking for full-time sales professionals that will help us expand our business internationally. You will be part of our Global (inside) Sales team and be responsible for qualifying leads and acquiring new clients. Mopinion is a rapidly growing SaaS provider and market leader in the […]

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Mopinion releases testimonial video with TomTom

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Founded in 1991, TomTom is a global leader in navigation, traffic and map products, GPS Sport Watches and fleet management solutions. Interestingly, the company’s founders are still actively involved in the business and continue to demonstrate the entrepreneurial spirit, hard work and determination which built the company and is still evident today. Challenge TomTom faces […]

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Mopinion releases testimonial video with Interpolis

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Interpolis is the largest insurance brand in the Netherlands, with cover for travel, cars and people, both for individuals and businesses. By the very nature of its business, the company finds customer feedback extremely helpful. Why they chose Mopinion Historically the company had used a much more basic approach, as Christiaan Buitenhuis, Senior Market Researcher […]

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Mopinion to expand after investment from Capital Mills

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Mopinion aims to expand after securing an investment from a group of investors led by Capital Mills. The growth capital will enable Mopinion to accelerate the further development of its technology and to roll it out in other European countries and the USA. Mopinion’s customer feedback software makes it much easier for companies to collect […]

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