Our thoughts on Digital Customer Experience

Improve your inbound marketing strategy using online feedback

Mopinion: Improve your inbound marketing strategy using online feedback - Cover

Considering it takes the average tech buyer nearly four to six months to make an online purchase and nearly three to four of those months consist of self-educating, inbound marketing is a very popular marketing method among technology companies. But what makes it so successful? Well, think of it this way – most technology companies […]

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Why it is so Important to Have a Responsive Website? [Infographic]

Mopinion: Why it is so Important to Have a Responsive Website [Infographic] - Cover Image

It won’t come as surprise for you to hear that mobile phone usage has been increasing over the past decade. With the launch of the iPhone and other modern smartphones hitting the market, much of the population now expect to be able to do many everyday tasks through their mobile devices. A few years ago […]

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Top 17 Best Bug Tracking Tools: an overview

Mopinion: Top 17 Best Bug Tracking Tools: an overview - Cover Image

There are many synonyms for ‘bugs’ in the software and technology industry and no, I’m not talking about creepy crawlies. Some refer to them as ‘defects’ or ‘faults’, while others simply categorise them as ‘issues’ or ‘glitches’. In the end it doesn’t really matter what you call them, what matters is how you deal with […]

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Why travel companies should be listening to the Voice of the Customer

Mopinion: Why travel companies should be listening to the Voice of the Customer - Cover image

The travel industry, one of the world’s largest industries, has changed drastically over the last few years as a result of digitisation. Digitally confident customers now seek more control of the booking process, making the demands for good (online) service even higher than before. So what does this mean for travel marketers? You guessed it, […]

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Mopinion releases explainer video for its Feedback Analytics Software

Mopinion: Mopinion releases explainer video for its Feedback Analytics Software - Cover Image

Looking for a quick and easy way to learn what Mopinion Feedback Analytics Software can do for you? Well, you’re in luck. Mopinion has just released an (animated) explainer video that clearly illustrates the various features and capabilities available within the software. The video touches on the most valued features Mopinion has to offer, including: […]

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The Mopinion Knowledge Base is now live

Mopinion: The Mopinion Knowledge Base is now live - Cover

With Mopinion’s newly released Knowledge Base, Mopinion users now have easy and around-the-clock access to accurate information regarding Mopinion Feedback Analytics Software. This self-service online library includes everything from frequently asked questions (FAQs) to quick tips and step-by-step instructions on how to get everything set up within the software. This extra support will also enable […]

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5 Kinds of UX Tools for Tech Companies

Mopinion: 5 Kinds of UX Tools for Tech Companies - Cover

If you haven’t noticed, user experience (UX) is revolutionising and defining the digital strategies of just about every company in the business world today. And while this revolution is indeed grabbing ahold of almost every industry in existence, there is one in particular that really puts UX on a pedestal. The tech industry, where nowadays […]

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What does the online customer journey look like for tech companies?

Mopinion: What does the online customer journey look like for tech companies? - Cover Image

The technology industry is an intensely competitive one and as such, the key to survival for businesses in this industry is often constant innovation and meeting the needs of their customers. With this, the online customer journey for tech companies can be quite complex. In addition to focusing on the more traditional parts of the […]

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Top 13 Best Tag Management Tools: an overview

Mopinion: Top 13 Tag Management Systems - Cover Image

As the competition for every digital dollar has increased over the years, the number of digital marketing technologies has exploded; technologies such as customer data management systems, cloud services, social media, inbound marketing platforms, and more. However, one way or another all of these technologies have to be effectively deployed to reduce costs and provide […]

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