Our thoughts on Digital Customer Experience

The difference between a User Experience and a full Customer Experience

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The Customer Experience (CX) is the preoccupation for most customer facing organisations. In an age where customer service is the definitive part of many retail offerings, CX is a key ingredient in retaining and growing the customer base. Because digital channels have become more and more important to many businesses, with their sales and services […]

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The Five Most Important Reasons to Focus on the Digital Customer Experience

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The digital customer experience had redefined the way businesses and their customers interact. Whilst it has undoubtedly revolutionised the way many people approach their buying, there are still organisations which are yet to fully embrace the phenomenon and understand fully the multi-touchpoint sales funnels that customers now expect. There are many great reasons to focus […]

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Customer Success Story – Schiphol Airport Car Parking

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Schiphol Airport near Amsterdam in the Netherlands is a major hub, not only for European passengers but also for passengers arriving and departing from all parts of the world. Background As, the fourth biggest airport in Europe, Schiphol caters for over three million passengers each month. Therefore, as well as flights, it has a major […]

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Kia starts marketing campaign with Mopinion reviews

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This week Kia Netherlands started a new media campaign for the Kia Picanto. A central theme in the campaign are customer reviews. Prospective Customers Partnering with Mopinion and their leading customer review platform since Spring 2014, more than 1000 customer reviews of Kia cars have been posted to the company’s website – with an average […]

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Digital Customer Experience – capturing the right customer insights

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Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one customer may use a different path than another to reach the desired goal. Therefore, to facilitate the holy grail of the digital customer experience you need a lot more than just some general […]

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Digital Customer Experience – the sum of insight and action

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If no action is taken, capturing online customer feedback is just a vanity tool. Equally, if customer feedback is simply stored in a system and nobody looks into it, the organisation is deprived of valuable customer insight. Its common sense to see that action taken on insights almost always leads to a positive outcome when […]

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Digital Customer Experience – looking beyond the feedback hype

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A customer experience strategy that is securely deployed on digital customer experience goes beyond installing a simple feedback tool on your website. It is not just about collecting feedback, but also about focussing on customer insight and follow-up action. Different organisations use customer feedback in different ways, such as data collection or turning insights into […]

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Customer Success Story – Volkswagen: Improving and tracking online customer satisfaction

Volkswagen: Kundenzufriedenheit online optimieren und untersuchen

Volkswagen is a German Automotive. Established in 1937, Volkswagen is the top-selling and namesake marque of the Volkswagen Group, and is now the second-largest automaker in the world. Volkswagen has three cars in the top 10 list of best-selling cars of all time: the Volkswagen Golf, the Volkswagen Beetle, and the Volkswagen Passat. The Challenge […]

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Mopinion Sponsors Customer Experience Exchange Event

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Online customer feedback management specialist to showcase how its solutions can help businesses to monitor and tailor their customer experience strategies London, 30th June 2014 – Customer Experience Management software specialist Mopinion proudly announces it is a Sponsor of Customer Experience Exchange which is being held from 18th-20th November in Amsterdam. The event is aimed […]

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Mopinion appoints Ashley Williamson as Managing Director for the UK

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Customer feedback management software specialist Mopinion announces the appointment of its new Managing Director for the UK, Ashley Williamson. Ashley joins the business to help it grow its UK operations, which were launched in London last year. Upon the announcement, Ashley commented; It is a privilege to be appointed to this new role at Mopinion, […]

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