Our thoughts on Digital Customer Experience

What is the online Voice of the Customer?

Mopinion: What is the online Voice of the Customer - Cover Image

The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service. Traditional Voice of the Customer studies consisted of focus groups and individual interviews, but times are changing. Nowadays […]

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Digital Customer Experience Trends for 2017

Mopinion: Digital Customer Experience Trends for 2017 - Cover Image

According to Forrester, 72% of businesses say that improving Digital Customer Experience is their top priority. So where do we see it headed and what does that mean for these ambitious (and rightly so) companies? For starters, the relationship between businesses and their customers is undergoing a massive transformation. Business are now taking on a […]

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What are user feedback tools?

Mopinion: What are user feedback tools? - Laptop

A user feedback tool is a tool that is used on your website or mobile app to discover how users experience your online service. You are probably wondering now: “Yes, but a quantitative analytics tool (such as web statistics) supplies you with the exact same information?” This is not entirely true, because a user feedback […]

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A closer look at Holiday Feedback Volumes

A closer look at Holiday Feedback Volumes - Cover

The holidays have a special way of bringing people together, especially in the world of online customer feedback. Check out our latest infographic to see just how much feedback volumes skyrocket around the holidays. Here we’ve zoomed in on some specific industries and as expected, Ecommerce really caught our eye. Check it out! Stay tuned […]

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Is digital development on the rise for B2B companies?

Mopinion: Is digital development on the rise for B2B companies? - B2B Digital Development

Recently, in November, I had the chance to attend the CustomerTalk digital marketing event. The main topic was digital marketing with a focus on developing trends for 2017 and insider guides. Much of the conversation was focused on digital how-to’s, discussions on the direction that online marketing will be moving in the coming years and […]

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Building your user feedback dashboard: the easy way

Mopinion: Building your user feedback dashboards: the easy way - Cover image

The importance of visualising and analysing online customer feedback cannot be emphasised enough. A very modern approach to data analysis, using visualisations not only enables us to easily digest the data but also aids in extracting valuable customer insights. And as feedback volumes rise, visualisation tools such as dashboards become increasingly advantageous. There are many […]

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It’s Time to Speak to your Digital Agency About Online Customer Feedback

Mopinion: It's time to speak to your digital agency about online customer feedback - Feature image

Picture this. You are the marketing executive of a company that is currently undergoing massive growth. Your responsibility involves overseeing all digital marketing initiatives within your company which range anywhere from driving online traffic and improving usability to SEO and social channels. Although you are a very skilled and digital savvy marketer, you are not […]

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Mopinion’s Top 5 “Hottest” Blog posts of 2016

Mopinion: Mopinion's Top 5 Hottest Blog Posts of 2016 - New Years

From user experience to annual benchmarks and from text analytics to customisable dashboards, we’ve covered a lot this past year. Mopinion’s blog touches on all things customer feedback with articles catered to every digital role. So let’s take a moment to reflect on what a wonderful year 2016 was with Mopinion’s top 5 “Hottest” blog […]

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