Our thoughts on Digital Customer Experience


Top 10 Website Annotation Tools

Mopinion: Top 10 Website Annotation Tools - Cover Image

When working on websites and designing them with your team, there can be so much back and forth in emails and messages. It’s awfully difficult to keep up with long email chains that stretch out all over your inbox. Lots of team members means lots of email threads to keep up with. What to do? […]

Read more


Mopinion officially launches Partner Programme

Mopinion: Mopinion officially launches Partner Programme - Cover

Interested in collaborating with a software partner that puts the online Voice of the Customer at the heart of every organisation? Well now you can. Mopinion has just launched its very own Mopinion Partner Programme and is now inviting partners to join. We are seeking digital strategy, web development and (online) research agencies that are […]

Read more


How real-time feedback alerts can help effectively manage your webshop

How real-time alerts can help effectively manage your webshop

If someone told you they had some very powerful information that might make or break your webshop, would you want to hear it right away or just wait until tomorrow? Most of us would want that information on our desk in a heartbeat, which is why many businesses nowadays are using real-time feedback alerts (also […]

Read more



3 ways online feedback can improve your travel app

Mopinion: 3 ways online feedback can improve your travel app - Cover

‘Embrace it or go bust’ – that is the mantra of many travel companies who are currently dealing with a rapidly digitising industry. And what’s becoming apparent is that adapting to this transformation is not so much an option, but rather an indispensable condition if companies want to maintain a competitive edge. According to an […]

Read more

Customer Success Story – TUI: a multichannel feedback solution for a major travel organisation

Customer Success Story: TUI - Cover image

Discover your smile. Those are the famous words of market leading travel organisation, TUI. Via numerous channels (TUI.nl, TUI travel agencies and the Contact Center), TUI offers a myriad of holiday packages catered to all types of travelers, including sunshine & winter holidays, city trips, weddings, sports & activities, and even flights via its own […]

Read more