Our thoughts on Digital Customer Experience

Top 10 Competitors & Alternatives to Feedbackify

Feedbackify Cover image

Website feedback tools and the VoC data we collect using these tools has become the backbone of the customer experience. These tools yield businesses with a more simplified way of opening up a dialogue with their online visitors as well as gain a deeper understanding into how they experience the website, mobile app or in […]

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Best Online Feedback Form Templates for Customer Effort Score (CES)

Mopinion: Best Feedback Form Templates for Customer Effort Score (CES) - Cover Image

Customer Effort Score (CES) is a customer satisfaction metric that is widely used in the feedback world. In essence, CES measures the ease of an online experience. This is done by asking the customer directly how much effort it took to achieve their goal on your website. It serves as a great way of discovering […]

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What if you only needed one script for all your feedback buttons?

Mopinion: What if you only needed one script for all your feedback buttons? - Javascript

Each and every page on your website / mobile app serves a different purpose, so why should your feedback buttons be any different? Well they’re not – at least not anymore which is something that many feedback companies have caught onto. In fact, most of these companies know that in order to get the best […]

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July Product Update: introducing our new webhook

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Despite all of this hot July weather, we’ve got a cool new batch of updates we’d like to share this month, including our new webhook system (giving you the freedom to relay feedback data to several other applications), a brand new deployment script (without jQuery), a new feature that lets users add feedback form data […]

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Top 15 Best Enterprise CRM Software

Mopinion: Top 15 Best Enterprise CRM Software - Cover

There is no doubting that the CRM industry is a thriving one. According to Gartner, CRM is now considered the largest of all software markets – with a worldwide revenue of nearly $39.5 billion. Research director at Gartner even stated that CRM will ‘be the fastest growing software market with a growth rate of 16%’ […]

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Mopinion helps De Bijenkorf provide the ultimate omnichannel shopping experience

de Bijenkorf Cover

De Bijenkorf, a renowned retail brand within the Netherlands known for its premium and personal service in stores, has had an offline presence for almost 150 years. It sells products such as clothing, footwear, bedding, furniture, jewelry and much more. The Bijenkorf website is an extension of their offline presence which enables their brand to […]

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Top 25 Tools for UX Designers: An Overview

Mopinion: Top 25 Tools for UX Designers - Cover

UX design is all about providing your users with the information they’re looking for, and doing that in the cleanest and most intuitive way possible. Sounds challenging right? Well that’s just a day in the life of a UX Designer. While the responsibilities of UX Designers vary from company to company (and even project to […]

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How to Increase CX Through Testing and Personalisation

Increase CX Through Testing and Personalisation Cover

I like to think that we follow the golden rule: market to others as you would like to be marketed to. This really boils down to putting Customer Experience (CX) first. Being ‘customer-obsessed’ is certainly in vogue, as the Ritz-Carlton, Trader Joe’s, Netflix and others that made Forbes’ Most Customer-Obsessed Companies In 2018 list will […]

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Top 10 Competitors and Alternatives to Usabilla

Mopinion:Top 10 Competitors and Alternatives to Usabilla - Voice of Customer

You’ve heard it before but I’ll say it again…Listening to the Voice of the Customer (VoC) is crucial for businesses looking to compete based on customer experience. And while this couldn’t be more true, surprisingly, nearly 75% of companies still feel that their VoC programmes aren’t effective and that they’re failing to drive actions. That […]

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13 Free User Feedback Tools for Digital Marketers on a Budget

Mopinion: 13 Free User Feedback Solutions for Digital Marketers on a Budget - Cover Image

User feedback is the key indicator of customer experience. Having access to the customer insights puts you as a marketer at a competitive advantage. In fact, user feedback will also enable you to prioritise and address issues that surface, putting you one step closer to reaching a profitable conclusion and closing the loop. That is […]

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