Our thoughts on Digital Customer Experience

The ten biggest website irritations of 2015

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We have all seen the YouTube-films of people going completely nuts because their computer won’t do what they want it to. We also understand the irritations that can give rise to this behaviour. Sometimes it’s your computer that won’t do what you want, sometimes it’s a website that drives you crazy. The last thing that […]

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Digital Customer Experience Benchmark 2015

Mopinion: Pros and Cons of Feedback types Mopinion

The Digital Customer Experience Benchmark 2015 shows that most major European companies are still at the beginning of monitoring customer experience through digital channels such as websites and mobile apps. Almost half of the respondents in the survey believe they are doing pretty well in monitoring customer feedback. However, companies often do little for solid […]

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Installation Mopinion via Google Tag Manager

Mopinion: Installation Mopinion via Google Tag Manager

Google Tag Manager (GTM) is a free tag management system. Instead of implementing the Mopinion Deployment Code (MDC) directly into your web pages’ HTML code, you can install the tag manager script once and control the Mopinion script from within Google. Prerequisites: GTM account GTM container installed on your webpages Please refer to https://support.google.com/tagmanager/answer/6103696 and […]

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JavaScript tag implementation website

Mopinion: JS tag implementation website

Website implementation For a website implementation, Mopinion delivers a Javascript tag. The script can be placed on all the URL’s of a domain, or the specific pages you want to deploy the Mopinion feedback forms. There are two possibilities to place the script on a webpage. In the first case, the JavaScript-tag will directly be […]

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The difference between a User Experience and a full Customer Experience

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The Customer Experience (CX) is the preoccupation for most customer facing organisations. In an age where customer service is the definitive part of many retail offerings, CX is a key ingredient in retaining and growing the customer base. Because digital channels have become more and more important to many businesses, with their sales and services […]

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The Five Most Important Reasons to Focus on the Digital Customer Experience

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The digital customer experience had redefined the way businesses and their customers interact. Whilst it has undoubtedly revolutionised the way many people approach their buying, there are still organisations which are yet to fully embrace the phenomenon and understand fully the multi-touchpoint sales funnels that customers now expect. There are many great reasons to focus […]

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Customer Success Story – Schiphol Airport Car Parking

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Schiphol Airport near Amsterdam in the Netherlands is a major hub, not only for European passengers but also for passengers arriving and departing from all parts of the world. Background As, the fourth biggest airport in Europe, Schiphol caters for over three million passengers each month. Therefore, as well as flights, it has a major […]

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Kia starts marketing campaign with Mopinion reviews

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This week Kia Netherlands started a new media campaign for the Kia Picanto. A central theme in the campaign are customer reviews. Prospective Customers Partnering with Mopinion and their leading customer review platform since Spring 2014, more than 1000 customer reviews of Kia cars have been posted to the company’s website – with an average […]

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Digital Customer Experience – capturing the right customer insights

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Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one customer may use a different path than another to reach the desired goal. Therefore, to facilitate the holy grail of the digital customer experience you need a lot more than just some general […]

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Digital Customer Experience – the sum of insight and action

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If no action is taken, capturing online customer feedback is just a vanity tool. Equally, if customer feedback is simply stored in a system and nobody looks into it, the organisation is deprived of valuable customer insight. Its common sense to see that action taken on insights almost always leads to a positive outcome when […]

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