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The Three Categories of Online Customer Feedback

Mopinion: The Three Categories of Online Customer Feedback - Cover image

I’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favourite pastime here at Mopinion is to look at some of the more outlandish feedback comments that users of our platform receive. It was in one of these recent sessions that the thought popped […]

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How to increase feedback response rates

Mopinion: How to Increase Feedback Response Rates and Get More Relevant Feedback - Cover Image

A Feedback button on your website is a great way to start gathering insights into WHY your visitors do what they do on your site. Using their feedback you can make improvements to the User Interface (UI), fix bugs and ultimately improve conversion rates. That said, maybe your online feedback response rates are a little […]

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Be a Better Leader By Improving The Customer Experience

Mopinion: Be a Better Leader by Improving the Customer Experience - Cover Image

The way businesses approach customer experience (CX) is shifting, along with driving a fundamental change in company culture. Leaders who are invested in improving customer experience have discovered that if they first focus on shaping company culture from the inside, everyone from the customers to the stakeholders benefit. Top Down Shift The most successful brands […]

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Mopinion officially launches Partner Programme

Mopinion: Mopinion officially launches Partner Programme - Cover

Interested in collaborating with a software partner that puts the online Voice of the Customer at the heart of every organisation? Well now you can. Mopinion has just launched its very own Mopinion Partner Programme and is now inviting partners to join. We are seeking digital strategy, web development and (online) research agencies that are […]

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