As shown in a research carried out by Capital One, only 9 percent of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, we’re all susceptible to it. In this industry, people are more inclined to just go with the cheapest option. This is why travel organisations […]
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Booking a vacation can be a fun and exciting experience. But it can also require a lot of research and planning on the traveler’s part. Who do I want to go with? Where am I going to go? When can I go? How can I get there? What are the best hotel accommodations in the […]
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Having an online customer feedback tool in place is one thing. But putting it to good use and actually listening to your customers? That’s another. Unfortunately there are many instances in which online customer feedback “falls on deaf ears”. Just a mere 46% of consumers feel that their feedback is being used in a constructive […]
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Got your digital customer feedback programme up and running but not sure what to expect in terms of feedback volumes? You’re not alone – many businesses are in the same boat. Why is this difficult to gauge? The truth is, no one industry is the same. The interactions between a visitor and a website often […]
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You are an online marketer or eCommerce manager of a successful webshop and you’ve got all the necessary tools up and running. You’ve got your ads and retargeting efforts that provide you with leads. Then there’s A/B testing which provides insight into what is and isn’t converting your visitors. Meanwhile your web analytics and heatmaps […]
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Every ecommerce manager would agree that selling products and services online without monitoring customer experience metrics is the same as driving with your eyes closed. These are metrics such as Net Promoter Score (NPS), Goal Completion Rate (GCR) and Customer Effort Score (CES), all of which are heavily relied upon to determine both the success […]
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Did you know that mobile apps have higher engagement rates than mobile-optimised websites or desktop sites? In 2021, mobile phones generate 54.25% of the traffic on the internet, and 49% of people open an app more than 11 times each day. So it’s safe to say that things have changed a lot since 2015 when […]
Read more![[:en]Schoonenberg Feedback Cover Image[:]](https://mopinion.com/wp-content/uploads/2017/02/shonenburg-cover-1024x370.jpg)
Established in 1926, Schoonenberg Hoorcomfort is one of the oldest companies in the hearing aid industry. Today, it is part of Sonova, which is present in 90 different countries across the world. The top hearing specialist in the Netherlands, hundreds of thousands of hearing-impaired people have put their trust in Schoonenberg to help them find […]
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The headstone to a sustainable customer-retailer relationship, increased online conversions and improved customer loyalty, online customer feedback can be a real competitive advantage for companies in the ecommerce industry. However, collecting the right customer feedback takes careful planning and a firm understanding of the journey your customers take when buying a product on your website […]
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Mopinion has just launched a new “Resources” section on its website. We pride ourselves in serving as a knowledge hub for all things online customer feedback, so we are pleased to present this “one stop shop” for digital marketers interested in content related to optimising digital channels with the online Voice of the Customer. What […]
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