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Mopinion named Top Performer in Customer Feedback Management Software

FeaturedCustomers Top Performer Announcement

Mopinion has been named a Top Performer in the Customer Feedback Management Software category for the Winter 2022 Customer Success Report published by FeaturedCustomers. FeaturedCustomers is the leading customer success content marketing platform for B2B business software and services helping potential B2B buyers make informed purchasing decisions through vendor validated customer success content such as […]

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What is user feedback? Where and how to collect it

What is user feedback? wat is customer feedback?

Tasked with the ultimate challenge of keeping your customers satisfied and engaged with your brand, you might find that things get a little daunting without the right solution in place. Quantitative analytics tools like Google Analytics can tell you a lot about what is happening on your digital channels, but not why. Thankfully, there’s user […]

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homeQgo taps into the online customer journey with user feedback


Sustainability has – partly due to the climate agreement – been an increasingly popular item on the agenda of many homeowners. In fact, in the Netherlands alone, there are millions of homes that will need to be made more sustainable in the coming years. Many homeowners, however, are either not yet familiar with all of […]

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What comes first: Quantitative or qualitative data analysis?

qualitative-versus quantitative marketing analyses

What came first, the chicken or the egg? This debate has been going on for hundreds of years, and scientific results are still somewhat inconclusive. For us in marketing, there are other heated debates. For example, what data is more important when trying to increase conversion rates and improve customer experience? Or what data comes […]

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How to Close the Customer Feedback Loop

Customer feedback loop cover image

Collecting and analysing customer feedback is one thing, but bringing it to a profitable conclusion by taking action is what makes the whole feedback process worthwhile. We refer to this last step as closing the customer feedback loop. This is a key concept in managing the online customer experience, which is why it’s important that […]

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Employee in the Spotlight: Thomas Verwijst

employee in the spotlight- thomas verwijst

Meet Thomas. Thomas is one of our Senior Developers here at Mopinion who just recently rejoined the team. We say ‘rejoined’ because Thomas is – despite his ‘new guy’ status – actually one of the ‘Mopinion OGs’. In fact, nearly eleven years ago, he was working with the team to get Mopinion off the ground, […]

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Your Guide to Customer Experience Feedback

Your Guide to Customer Experience Feedback

You’re only as good as your customer experience – and only a superior customer experience is what will convince your customers to return time and time again. So what’s stopping organisations from providing a top-notch customer experience for their customers? The answer is a lack of insights; insights into what customers are doing, how they […]

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