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Leroy Merlin chooses Mopinion to shape online VoC programme

Leroy Merlin chooses Mopinion to shape online VoC programme

With more than 23,000 employees and 130+ stores across France, Leroy Merlin is the leading DIY retail brand in France – in the market...

Mi-choe Emanuelson

Mi-choe Emanuelson 06/08/2019

What is the Customer Experience Gap?

What is the Customer Experience Gap?

We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very...

Erin Gilliam Haije

Erin Gilliam Haije 01/08/2019

How to Measure Customer Loyalty with Online Surveys

How to Measure Customer Loyalty with Online Surveys

According to Edelman, customers that continue to support your brand over time will spend 67% more than your new customers. A.K.A. your most...

Erin Gilliam Haije

Erin Gilliam Haije 25/07/2019

Why The Customer Experience Should Be Your Main Focus This Year

Why The Customer Experience Should Be Your Main Focus This Year

If you’ve ever worked in the service industry I’m sure the chant “the customer is always right” still rings in your head. Customer...

Guest Author 04/06/2019

User Feedback Lessons Learned from Digital Agency, Caveni

User Feedback Lessons Learned from Digital Agency, Caveni

User feedback software has been our preferred method for collecting customer feedback to bring our A/B testing to the next level. A/B...

Guest Author 26/04/2019

Webinar: How travel organisation TUI leverages online customer feedback

Webinar: How travel organisation TUI leverages online customer feedback

Would you like to gather real time feedback from your online visitors as they set out to achieve their goals on your website? Perhaps you...

Erin Gilliam Haije

Erin Gilliam Haije 24/04/2019

What is Text Analytics? And why should I care?

What is Text Analytics? And why should I care?

Data. Insights. Conversions. These three words are thrown around quite a bit in the digital world, regardless of the industry. And the...

Erin Gilliam Haije

Erin Gilliam Haije 10/04/2019

Post-Brexit Britain: Where Will that Leave Digital Marketing?

Post-Brexit Britain: Where Will that Leave Digital Marketing?

Brexit is getting closer and with negotiations still in progress, all of us digital marketers are out there watching and waiting with bated...

Erin Gilliam Haije

Erin Gilliam Haije 27/03/2019

Is digital feedback the solution to retailers’ struggles?

Is digital feedback the solution to retailers’ struggles?

It’s a dog-eat-dog world out there in the eCommerce industry. Online retailers face tough competition when it comes to offering a good...

Erin Gilliam Haije

Erin Gilliam Haije 06/03/2019

Alpharooms uses feedback for customer experience initiatives

Alpharooms uses feedback for customer experience initiatives

Alpharooms is one of the UK’s leading websites for discount hotels and flights, offering deals to over 220,000 properties around the...

Erin Gilliam Haije

Erin Gilliam Haije 05/03/2019

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