Getting quality product feedback is essential when building or having just built a new product. This feedback can provide you with critical data that will ultimately drive your product strategy. With this type of feedback, users are not only looking for feedback from customers but also internal teams.
Keep in mind, however, that despite which tool you decide to use, there are a few things to look out for when collecting product feedback. For example, it is important to collect feedback from various sources as well as consistently. A wide range of sources can give you a more complete picture of how the product or feature is received by the customer or team member. Additionally, collecting product feedback consistently will help you quickly spot trends and be able to iterate faster.
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So the question is, which kinds of tools do you have to choose from in terms of collecting product feedback?
Let’s take a look at Mopinion’s top 8 most popular product feedback tools:
The UserVoice is a product feedback tool that is used frequently by marketers to generate and/or vote on ideas for new features of the website or mobile app. A nice thing about this tool is that visitors can submit feedback without having to register beforehand. It also includes a ‘search-as-you-type’ application that enables visitors to see if someone else has experienced the same problem. Users can then vote on feedback and start up discussions about the items. UserVoice provides the option to manage and moderate forums as well.
Pricing: Available upon request.
Intercom serves as a behavioural targeting and intelligence platform. By way of live segmentation (live information on customer behaviour), this product feedback tool provides the user with details such as who is using the product and can send out in-app messages and behaviour-driven emails. Users of this tool can also manage any support requests that come up from any channel via a team inbox.
Pricing: There are a number of different packages that only give access to certain features (e.g. sending targeted messages). The full package is $155/month
Receptive is a versatile and easy-to-use product feedback tool. This tool assists users in making product decisions, as well as prioritising features. This is done by requesting feature suggestions from customers. Once submitted, other customers can browse feature ideas, vote, and add their own in a feedback form. Receptive has a dashboard where users can analyse the results and see which features are popular or highly-valued by customers.
Pricing: A starter package costs $199/month. However there are also enterprise-level packages available (pricing on request).
ProdPad is a business roadmapping and product feedback tool where teams can share ideas about particular products. All suggestions and feedback are stored in ProdPad’s product backlog so users can quickly access certain items when needed. This tool also provides users with a timeline view layout that shows the latest news on a certain product.
Pricing: This ranges from $99/month (small companies) to $2499/month (large companies). There is also a premium package in between for medium-size companies which is $299/month.
Canny is a product feedback tool that enables users to create boards where visitors can post as well. It is a simplistic and organised tool that gives users the chance to have one-on-one interactions with visitors. Canny also saves customer profiles (which store previous posts/comments) meaning visitors only have to sign in once. Additionally, there are voting options, user reports (sent weekly to your email), tagging options, customisation capabilities and more.
Pricing: Depending on the number of users, pricing can range from $50/month (100 users) to $500/month (10,000 users)
In terms of creating surveys with the aim to conduct market research, Surveymonkey is one of the most well known options. SurveyMonkey is product feedback tool that allows users to create surveys, research the designated audience and obtain useful insights. Surveys can be sent out via email, mobile, chat software, websites, social media and more. SurveyMonkey is ideal for obtaining insights into, for example, customer satisfaction, customer engagement, event planning, education and/or market research for a particular product.
Pricing: SurveyMonkey offers a free package, standard package (€39/month), advantage package (€456 per year) and a premium package (€1.188 per year).
UsersThink is a very simplistic product feedback tool that enables users to obtain feedback specifically on their landing pages. Basically how it works is the user picks a certain page they want to receive feedback on and select how many participants they want feedback from. The landing page then gets sent to participants across the US who answer a pre-written set of questions created by UsersThink. They guarantee that within 24 hours, the user will receive all results via email.
Pricing: One time pricing model. For 6 users, you will pay $39. For 12 users, you will pay $69. For 18 users, you will pay $99.
productboard is a product feedback tool that allows users to collect feedback from team members and clients on new product features, helping them prioritise products for development. This can be done using a feedback highlighter which links the feedback to features and/or different components of a webpage. With this tool, users can manage product development, product marketing and launch activities all from one location. productboard can be integrated with various popular agile planning tools such as JIRA, Trello and Pivotal Tracker.
Pricing: Pricing ranges from $49/month to $99/month depending on which package you choose.
So which product feedback tool is right for you?
In choosing the right product feedback tool, it’s important to consider a number of different factors, including the size of your team (e.g. how many internal collaborators will be involved), how do you want to receive the data (e.g. simple inbox notifications or dashboarding capabilities), and do you want it to be interactive (e.g. that customers can comment/vote on feedback items)?
We hope this overview has given you some inspiration in choosing the right product feedback tool. If you have any suggestions or know of other product feedback tools out there, please feel free to put them in the comments below.
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