Digital Feedback

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10 Tips for Effectively Collecting feedback in online ordering funnels

10 Tips for Effectively Collecting feedback in online ordering funnels

I often talk about the ‘Three Pillars’ of online customer feedback (collecting, analysing and taking action) and undoubtedly without...

Kees Wolters 24/06/2016

Utilising customer feedback to increase online sales

Utilising customer feedback to increase online sales

Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions...

Kees Wolters 23/05/2016

The difference between User Experience and Customer Experience

The difference between User Experience and Customer Experience

The Customer Experience (CX) is the preoccupation for most customer facing organisations. In an age where customer service is the...

Udesh Jadnanansing

Udesh Jadnanansing 06/05/2015

5 Reasons to Focus on the Digital Customer Experience

5 Reasons to Focus on the Digital Customer Experience

The digital customer experience had redefined the way businesses and their customers interact. Whilst it has undoubtedly revolutionised the...

Udesh Jadnanansing

Udesh Jadnanansing 06/05/2015

Kia starts marketing campaign with Mopinion reviews

Kia starts marketing campaign with Mopinion reviews

This week Kia Netherlands started a new media campaign for the Kia Picanto. A central theme in the campaign are customer reviews....

Kees Wolters 25/09/2014

Digital CX – capturing the right customer insights

Digital CX – capturing the right customer insights

Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one...

Kees Wolters 19/09/2014

Improving and tracking online customer satisfaction

Improving and tracking online customer satisfaction

Volkswagen is a German Automotive. Established in 1937, Volkswagen is the top-selling and namesake marque of the Volkswagen Group, and is...

Kees Wolters 25/07/2014

Avoiding the 4 Pitfalls of CX Management Strategy

Avoiding the 4 Pitfalls of CX Management Strategy

On an almost daily basis I speak to companies about their thoughts and strategies on providing the best possible customer experience and...

Udesh Jadnanansing

Udesh Jadnanansing 14/05/2014

Embracing the Benefits of your Enthusiastic Customers

Embracing the Benefits of your Enthusiastic Customers

When it comes to customer loyalty it’s very easy for businesses to focus on those people that have had problems or issues and want to...

Udesh Jadnanansing

Udesh Jadnanansing 01/04/2014

NS (Dutch Rail): Improving online conversions

NS (Dutch Rail): Improving online conversions

NS (Dutch Rail) is the largest railway company of the Netherlands. NS transports almost one million Dutch travelers every day. The NS...

Kees Wolters 29/03/2014

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