Digital Feedback

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6 Tips for Turning Online CX Insights into the Right Actions

6 Tips for Turning Online CX Insights into the Right Actions

When online customer feedback is collected and the data is properly analysed, it is time to work to a useful conclusion - turning insight...

Kees Wolters 29/09/2016

5 Different types of user feedback tools

5 Different types of user feedback tools

The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts...

Kees Wolters 23/09/2016

Pros and Cons of Feedback Collection Types over the Years

Pros and Cons of Feedback Collection Types over the Years

Smart businesses know customers are always in the driver’s seat thanks to the introduction of the internet. It has given them a powerful...

Udesh Jadnanansing

Udesh Jadnanansing 07/09/2016

3 Digital Marketing Roles that need Customer Feedback

3 Digital Marketing Roles that need Customer Feedback

Lauren, a digital analyst starts her work every day by grabbing her coffee, switching on her computer to read her email and then proceeding...

Udesh Jadnanansing

Udesh Jadnanansing 29/06/2016

10 Tips for Effectively Collecting feedback in online ordering funnels

10 Tips for Effectively Collecting feedback in online ordering funnels

I often talk about the ‘Three Pillars’ of online customer feedback (collecting, analysing and taking action) and undoubtedly without...

Kees Wolters 24/06/2016

Utilising customer feedback to increase online sales

Utilising customer feedback to increase online sales

Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions...

Kees Wolters 23/05/2016

The difference between User Experience and Customer Experience

The difference between User Experience and Customer Experience

The Customer Experience (CX) is the preoccupation for most customer facing organisations. In an age where customer service is the...

Udesh Jadnanansing

Udesh Jadnanansing 06/05/2015

5 Reasons to Focus on the Digital Customer Experience

5 Reasons to Focus on the Digital Customer Experience

The digital customer experience had redefined the way businesses and their customers interact. Whilst it has undoubtedly revolutionised the...

Udesh Jadnanansing

Udesh Jadnanansing 06/05/2015

Kia starts marketing campaign with Mopinion reviews

Kia starts marketing campaign with Mopinion reviews

This week Kia Netherlands started a new media campaign for the Kia Picanto. A central theme in the campaign are customer reviews....

Kees Wolters 25/09/2014

Digital CX – capturing the right customer insights

Digital CX – capturing the right customer insights

Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one...

Kees Wolters 19/09/2014

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