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Top 15 Customer Data Platform (CDP) Companies to Consider

Top 15 Customer Data Platform (CDP) Companies to Consider

We live in an era of technological innovation where data is the new currency. Whether that’s data from social media, websites, mobile...

Erin Gilliam Haije

Erin Gilliam Haije 12/11/2021

The State of Customer Experience (CX) 2021

The State of Customer Experience (CX) 2021

No doubt, the last year and a half has been challenging for everyone. For brands, the crisis has brought about fundamental changes to how...

Penny Warnock 01/11/2021

State of Feedback: UK e-commerce market

State of Feedback: UK e-commerce market

As feedback fanatics, it’s no surprise that we’re always curious to know about how different businesses are collecting feedback. In...

Penny Warnock 04/10/2021

CRO Best Practices from 7 Conversion Experts

CRO Best Practices from 7 Conversion Experts

Does conversion rate optimisation (CRO) intimidate you at all? Well, then it might be comforting to know that you’re not alone. Plenty of...

Penny Warnock 04/08/2021

Increase Your Customer Retention With Conversion Rate Optimisation

Increase Your Customer Retention With Conversion Rate Optimisation

The customer journey doesn’t end after your visitors complete the action you want them to take – and neither should your...

Anna von Flüe 02/08/2021

Conversion Strategy Mistakes Nearly Every Company Is Making

Conversion Strategy Mistakes Nearly Every Company Is Making

Whether you’re a product marketer, digital marketer or data scientist, you’ve probably heard about CRO. Making its first appearance in...

Penny Warnock 21/07/2021

Increase Conversions with These 7 Ecommerce CRO Tips

Increase Conversions with These 7 Ecommerce CRO Tips

Running a webshop can be one hell of a ride. From cart abandonments over basic usability issues and low conversion rates – if you...

Anna von Flüe 14/07/2021

Humanizing your CRO efforts with soft data

Humanizing your CRO efforts with soft data

Mopinon has just released another new episode on its growingly popular podcast series 360 Digital. So what’s the juicy topic this month?...

Erin Gilliam Haije

Erin Gilliam Haije 13/07/2021

Why Conversion Optimisation Always Starts With Analysis

Why Conversion Optimisation Always Starts With Analysis

When you think of conversion rate optimisation, you’ll probably think of A/B testing or experimentation immediately. Your goal is to...

Mi-choe Emanuelson

Mi-choe Emanuelson 07/07/2021

The Beginner’s Guide to User Feedback and CRO

The Beginner’s Guide to User Feedback and CRO

We know that an improved performing website means a better relationship with your customers, which means higher conversions and ultimately...

Penny Warnock 05/07/2021

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