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Soft Data vs Hard Data for Conversion Rate Optimisation

soft data vs hard data

When it comes to conversion rate optimisation, the process could accurately be compared to a balancing act. Today, there are an abundance of tools and options available to leverage your CRO efforts, and of course, the data these tools help you to uncover. Experts in this field know that CRO is a delicate, scientific-based process […]

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Conversion Strategy Mistakes Nearly Every Company Is Making

conversion strategy

Whether you’re a product marketer, digital marketer or data scientist, you’ve probably heard about CRO. Making its first appearance in marketing circles in the early 2000s, it’s safe to say that conversion rate optimisation is a fairly new practice and many businesses don’t have a conversion strategy. Though since then, conversion rate optimisation has only […]

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How user feedback can boost your growth marketing strategy

User feedback boosts your growth marketing strategy

Digital marketers are no longer confining themselves to the top-of-funnel metrics and customer acquisition rates. In fact, nowadays it’s all about the entire customer lifecycle and more importantly, making sure those same customers actually stick around; a trend which has introduced a new and more redefined type of marketing known as growth marketing. Growth marketers […]

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Increase Conversions with These 7 Ecommerce CRO Tips

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Running a webshop can be one hell of a ride. From cart abandonments over basic usability issues and low conversion rates – if you know, you know. We are asking Ecommerce managers to work on your conversion rate optimisation constantly, because (like in so many other life-situations) consistency is key!   In this article, we […]

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Humanizing your CRO efforts with soft data

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Mopinon has just released another new episode on its growingly popular podcast series 360 Digital. So what’s the juicy topic this month? For our 6th episode we’re switching gears and focusing on another field of digital: conversion rate optimisation (or CRO). The reason being is that somewhere along the line, the process of optimising online […]

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Why Conversion Optimisation Always Starts With Analysis

Waarom conversie optimalisatie altijd met een analyse begint - header

When you think of conversion rate optimisation, you’ll probably think of A/B testing or experimentation immediately. Your goal is to increase conversions, so you know something needs to change, meaning you start looking for ways to improve. By performing A/B testing and experimentation, you can justify your hypotheses before making the appropriate changes to improve […]

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La guía para principiantes sobre la retroalimentación del usuario y la optimización de la tasa de conversión (CRO)

cro-and-userfeedback-guide

Sabemos que un sitio web con un rendimiento mejorado significa una mejor relación con tus clientes, lo que significa y, en última instancia, un mayor ROI. Pero, ¿cómo lo haces y por dónde empezar? Esta Guía para Principiantes sobre la Optimización de la Tasa de Conversión y Retroalimentación (CRO) es tu pauta respecto a cómo […]

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Behind the Feedback: Enhanced Exports

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Mopinion is gearing up for the release of an improved feature called ‘Enhanced Exports’; a release which will strive to both simplify and speed up the process of exporting feedback data to Excel for our users. In this Behind the Feedback story, you will discover everything there is to know about this handy feature and […]

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Employee in the Spotlight: Rigo Brinkman

Employee in the Spotlight: Rigo Brinkman

It’s time for another edition of Mopinion’s Employee in the Spotlight! This blog series gives you an inside look into the Mopinion team and who we really are. Last month we introduced our Office Manager Anne van der Geest. For this month’s Employee in the Spotlight we’ve sat down with Rigo Brinkman, our newest addition […]

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