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How user feedback can boost your growth marketing strategy

User feedback boosts your growth marketing strategy

Digital marketers are no longer confining themselves to the top-of-funnel metrics and customer acquisition rates. In fact, nowadays it’s all about the entire customer lifecycle and more importantly, making sure those same customers actually stick around; a trend which has introduced a new and more redefined type of marketing known as growth marketing. Growth marketers […]

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Increase Conversions with These 7 Ecommerce CRO Tips

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Running a webshop can be one hell of a ride. From cart abandonments over basic usability issues and low conversion rates – if you know, you know. We are asking Ecommerce managers to work on your conversion rate optimisation constantly, because (like in so many other life-situations) consistency is key!   In this article, we […]

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Humanizing your CRO efforts with soft data

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Mopinon has just released another new episode on its growingly popular podcast series 360 Digital. So what’s the juicy topic this month? For our 6th episode we’re switching gears and focusing on another field of digital: conversion rate optimisation (or CRO). The reason being is that somewhere along the line, the process of optimising online […]

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Why Conversion Optimisation Always Starts With Analysis

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When you think of conversion rate optimisation, you’ll probably think of A/B testing or experimentation immediately. Your goal is to increase conversions, so you know something needs to change, meaning you start looking for ways to improve. By performing A/B testing and experimentation, you can justify your hypotheses before making the appropriate changes to improve […]

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The Beginner’s Guide to User Feedback and CRO

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We know that an improved performing website means a better relationship with your customers, which means higher conversions and ultimately a higher ROI. But, how do you do it and where to start? This Beginner’s Guide to Feedback and Conversion Rate Optimization (CRO) is your go-to on how to use feedback to drive your CRO […]

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Behind the Feedback: Enhanced Exports

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Mopinion is gearing up for the release of an improved feature called ‘Enhanced Exports’; a release which will strive to both simplify and speed up the process of exporting feedback data to Excel for our users. In this Behind the Feedback story, you will discover everything there is to know about this handy feature and […]

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Employee in the Spotlight: Rigo Brinkman

Employee in the Spotlight: Rigo Brinkman

It’s time for another edition of Mopinion’s Employee in the Spotlight! This blog series gives you an inside look into the Mopinion team and who we really are. Last month we introduced our Office Manager Anne van der Geest. For this month’s Employee in the Spotlight we’ve sat down with Rigo Brinkman, our newest addition […]

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Mopinion Raspberry has officially taken over!

You probably know this already but… (*drumroll*) we have finally switched over to Mopinion Raspberry! Our brand new, next generation user interface is now the one and only user interface of Mopinion. Tying together all the favourite functionalities of Mopinion Classic, the brand new Mopinion Raspberry interface enables users to conveniently collect and manage their […]

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Improve your Product Roadmap with User Research

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Another article about Product Roadmaps? Sure, many product teams may be over this subject, but as a product manager, you need to be prepared to put your customers at the centre of your product (which means you have to think about them all the time!) In the product-oriented era, everything revolves around the customer experience. […]

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Mopinion ranks in G2’s EFM Report for Summer 2021

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That’s right. Mopinion is proud to announce that it has once again qualified as a ‘High Performer’ in G2’s Europe Grid and also as a ‘Niche’ tool in G2’s Global Grid for Enterprise Feedback Management Summer 2021. This is all thanks to the many great reviews left by customers within our fast-growing customer base. G2.com, […]

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