Company Updates Employee in the Spotlight: Jos van der Kooij While everybody is hopefully enjoying a lovely summer break, we have another Employee in the Spotlight for you! In this blog series, we... Mi-choe Emanuelson 30/08/2021
Insights CRO Best Practices from 7 Conversion Experts Does conversion rate optimisation (CRO) intimidate you at all? Well, then it might be comforting to know that you’re not alone. Plenty of... Penny Warnock 04/08/2021
Digital Feedback Soft Data vs Hard Data for Conversion Rate Optimisation When it comes to conversion rate optimisation, the process could accurately be compared to a balancing act. Today, there are an abundance... Penny Warnock 29/07/2021
Insights Conversion Strategy Mistakes Nearly Every Company Is Making Whether you’re a product marketer, digital marketer or data scientist, you’ve probably heard about CRO. Making its first appearance in... Penny Warnock 21/07/2021
Insights Why Conversion Optimisation Always Starts With Analysis When you think of conversion rate optimisation, you’ll probably think of A/B testing or experimentation immediately. Your goal is to... Mi-choe Emanuelson 07/07/2021
Digital Feedback Improve your Product Roadmap with User Research Another article about Product Roadmaps? Sure, many product teams may be over this subject, but as a product manager, you need to be... Anna von Flüe 23/06/2021
Digital Feedback How Calvin Klein makes data-driven decisions with Mopinion Calvin Klein is one of the most recognised fashion houses of today. Famous for their iconic underwear, Calvin Klein offers clothing,... Erin Gilliam Haije 20/05/2021
Company Updates Employee in the Spotlight: Anna von Flüe Get ready for the first Mopinion Employee in the Spotlight of 2021! As many of you already know, in this blog series we introduce the... Erin Gilliam Haije 21/01/2021
Digital Feedback 5 Ecommerce Challenges to Overcome in the Research Phase Curious how your ecommerce business can leverage online feedback to maintain an attractive and high-performance website throughout the... Anna von Flüe 14/01/2021
Company Updates Employee in the Spotlight: Quirijn van der Haven As 2020 draws to an end, it’s time to put the spotlight on our final employee of the year, Quirijn van der Haven. Don’t worry, we’ll... Mi-choe Emanuelson 24/12/2020