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Behind The Feedback: Notifications

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Recently, Mopinion launched another exciting feature that we know our users will love. Say hello to Notifications! This addition has been on our radar for a while, and we know it will benefit our users massively, allowing them to gain insights into exactly how Mopinion is being used across their organisation. In this Behind the […]

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Behind the Feedback: Enhanced Exports

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Mopinion is gearing up for the release of an improved feature called ‘Enhanced Exports’; a release which will strive to both simplify and speed up the process of exporting feedback data to Excel for our users. In this Behind the Feedback story, you will discover everything there is to know about this handy feature and […]

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Behind the Feedback: Multiple Data Sources in One Chart

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Mopinion recently introduced a new feature within the Mopinion platform which enables users to compare multiple data sources – for example from different feedback surveys – in one chart. In this Behind the Feedback story Product Manager Jos van der Kooij shares how Mopinion leveraged qualitative insights from its users and extensive market research to […]

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How user feedback can boost your growth marketing strategy

User feedback boosts your growth marketing strategy

Digital marketers are no longer confining themselves to the top-of-funnel metrics and customer acquisition rates. In fact, nowadays it’s all about the entire customer lifecycle and more importantly, making sure those same customers actually stick around; a trend which has introduced a new and more redefined type of marketing known as growth marketing. Growth marketers […]

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The Beginners Guide to User Feedback and Conversion Rate Optimisation (CRO)

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We know that an improved performing website means a better relationship with your customers, which means higher conversions and ultimately a higher ROI. But, how do you do it and where to start? This Beginner’s Guide to Feedback and Conversion Rate Optimization (CRO) is your go-to on how to use feedback to drive your CRO […]

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Continuous innovation thanks to a good product feedback loop

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Product innovation is a great way of setting yourself apart from your competitors. Because not only are the needs of your customers everchanging, but also technologies and possibilities. But how do you stay informed regarding customer needs? And how will your company respond to these needs and translate those needs into an enhanced product? The […]

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How to achieve successful product adoption with user feedback

How to achieve successful product adoption with user feedback

We all want to make an impact on our customers and provide them with the best possible digital product(s) on the market – products that ‘stick’. However, creating a ‘sticky’ product – a product that delivers consistent value and is so engaging that users are compelled to use it regularly – is a challenge that […]

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