Our thoughts on Digital Customer Experience

Mopinion now integrates with chat software solution Rocket.Chat

Mopinion: Mopinion note integrates with chat software solution Rocket.Chat - Rocket Chat Cover

Good news project management junkies! The Mopinion webhook feature now enables you to integrate Mopinion with all of your favorite Rocket.Chat channels. Rocket.Chat is an open source chat software that enables teams to communicate and collaborate by way of file sharing, real-time chat and audio/video conferencing. With Rocket.Chat, the same configuration options as with other […]

Read more

‘Tis the Season For Customer Feedback, Here’s Why…

Mopinion: ‘Tis the Season For Customer Feedback, Here’s Why... - Cover image

The holiday season is in full swing. And while most ecommerce businesses have been preparing for this for months already, we can’t help but notice that many of these same businesses are missing one important element in their strategies. Sure, they’ve optimised their mobile apps, set up various discounts and promotions to reel customers in, […]

Read more

Mopinion introduces innovative machine learning technology for advanced feedback categorisation

Mopinion: Mopinion introduces breakthrough machine learning technology for advanced feedback categorisation - Cover Image

Mopinion has just released a new machine learning technology within its digital feedback analytics platform: automatic feedback categorisation. This technology employs machine learning techniques that make the analysis of qualitative feedback data – by way of labeling and categorisation – a much more fluid and systematic process. The automatic feedback categorisation technology is the first […]

Read more

Great Templates for Creating Website Content Surveys

Website Content Cover Image

Your website is often the first chance you have to market your company’s products and services to your customers. So why wouldn’t you make it a priority to have the best website content out there? Now you can with our easy-to-use website content survey templates from the Mopinion Survey Marketplace! Learn more about website content […]

Read more

Employee in the Spotlight: Pieter Hotke


The Employee Spotlight series is our way of giving you an inside look at the people behind our brand. In last month’s Employee Spotlight, we interviewed a special member of the Mopinion Marketing team, Tjeerd. We hope you enjoyed his story. This month we’re switching gears as we highlight one of our Customer Success team […]

Read more

November Product Update: introducing new machine learning technology

Mopinion: November Product Update: introducing new metrics to monitor your feedback forms - Cover Image

Mopinion is dedicated to providing its customers with the best possible feedback analytics software on the market. In order to maintain this status, our team strives to make constant and valuable improvements to our platform. We do this using the feedback provided directly by our customers. That being said, we’re happy to announce the release […]

Read more

Free Templates for Loyalty Surveys

Loyalty Cover Image

Every business wants to create and maintain a loyal customer base. According to Edelman, customers that continue to support your brand over time will spend 67% more than your new customers. In other words, your most loyal customers are critical to the success of your business. That is why it’s important to measure loyalty and […]

Read more

360 Degree Customer Journey: What You Really Need To Know About It

360 Degree Customer Journey Cover

A 360-degree customer journey is a set of ideas and methods meant to take you from vague promises of being “customer-centric” to a concrete process for measurably offering more value to customers. By better understanding individuals and groups of customers, you’ll find ways to make your products more useful and smooth out the buying process, […]

Read more