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5 Different types of user feedback tools

Mopinion: 5 Different types of user feedback tools

The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of tools in order to collect feedback from the user. But what type of feedback tool should you use, for which type […]

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7 User Experience quick-wins to improve your website

Mopinion: 7 User Experience quick-wins to improve your

As a digital marketer you are constantly working on the optimisation of your website. By means of web statistics you want to gain insight on how many and where visitors leave the site. The statistics do not always provide insight on the reason why people leave. Online research, and particularly the real-time collecting of feedback, […]

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The Island called Digital Customer Feedback

Mopinion: The Island called Digital Customer Feedback

Although the headline of this blog would suit as the title of a typical youth novel, it is by no means my intention to depict a fictional story. The following is the case: more than a year ago I landed in the exceptional domain of Digital Customer Feedback (specifically: feedback from websites and apps), after […]

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Mopinion releases testimonial video with KIA

[:de]Kia Feedback Software[:]

Kia Motors Netherlands is the brand distributor of the Korean car manufacturer in the country. With a network of 100 dealers, Kia Motors Netherlands boasts a position as one of the top 10 players in Dutch car sales market. Why KIA chose Mopinion Jorrit Van Werven, Marketing Coordinator Digital at Kia Motors Netherlands commented, “We […]

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Project management tips to improve customer experience

[:de]Hiver Mopinion Feedback Software[:]

It’s not easy to be on top of your customer experience game. It’s a well coordinated effort of an entire team that ultimately creates a positive customer experience. Achieving seamless collaboration and coordination within the team is a goal most organizations struggle to achieve. While the role of the project managers is certainly crucial, even […]

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Mopinion releases testimonial video with TomTom

[:en]TomTom Feedback Cover Image[:]

Founded in 1991, TomTom is a global leader in navigation, traffic and map products, GPS Sport Watches and fleet management solutions. Interestingly, the company’s founders are still actively involved in the business and continue to demonstrate the entrepreneurial spirit, hard work and determination which built the company and is still evident today. Challenge TomTom faces […]

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Mopinion releases testimonial video with Interpolis

[:en]Loterij Feedback Cover Image[:]

Interpolis is the largest insurance brand in the Netherlands, with cover for travel, cars and people, both for individuals and businesses. By the very nature of its business, the company finds customer feedback extremely helpful. Why they chose Mopinion Historically the company had used a much more basic approach, as Christiaan Buitenhuis, Senior Market Researcher […]

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