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Digital Customer Experience Trends for 2017

Digital Customer Experience Trends for 2017

According to Forrester, 72% of businesses say that improving Digital Customer Experience is their top priority. So where do we see it...

Erin Gilliam Haije

Erin Gilliam Haije 23/01/2017

Is digital development on the rise for B2B companies?

Is digital development on the rise for B2B companies?

Recently, in November, I had the chance to attend the CustomerTalk digital marketing event. The main topic was digital marketing with a...

Guest Author 10/01/2017

Mopinion’s Top 5 “Hottest” Blog posts of 2016

Mopinion’s Top 5 “Hottest” Blog posts of 2016

From user experience to annual benchmarks and from text analytics to customisable dashboards, we’ve covered a lot this past year....

Erin Gilliam Haije

Erin Gilliam Haije 29/12/2016

A look back on the Marketing Technology event 2016

A look back on the Marketing Technology event 2016

It was a great turnout at the Marketing Technology 2016 event this year. Companies from all over the Netherlands came together to listen to...

Erin Gilliam Haije

Erin Gilliam Haije 15/12/2016

4 things to consider when building a digital marketing dashboard

4 things to consider when building a digital marketing dashboard

Dashboards are very convenient tools for tracking business metrics, KPIs and other important data points relevant to your company. In a...

Erin Gilliam Haije

Erin Gilliam Haije 23/11/2016

Digital Customer Experience Benchmark 2016

Digital Customer Experience Benchmark 2016

The Digital Customer Experience Benchmark 2016 reveals that most major European companies still remain in the beginning stages of...

Kees Wolters 16/11/2016

The top ten online irritations of 2016

The top ten online irritations of 2016

Problems logging in, never-ending download sessions, unable to find what you’re looking for? If you haven’t encountered these issues...

Erin Gilliam Haije

Erin Gilliam Haije 10/11/2016

10 Data Analysis and Dashboarding tools used in Digital Marketing

10 Data Analysis and Dashboarding tools used in Digital Marketing

Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an...

Erin Gilliam Haije

Erin Gilliam Haije 04/11/2016

“Humanising marketing” with Data Management Platforms

“Humanising marketing” with Data Management Platforms

Data management platforms, or DMPs (which is ‘agnostic’ and plugs and plays with any system) allow marketers to personalise at scale,...

Guest Author 24/10/2016

Reduce your online churn using text analytics

Reduce your online churn using text analytics

It is likely that most of you reading this already have an online customer experience program in place, with feedback collection tools...

Erin Gilliam Haije

Erin Gilliam Haije 20/10/2016

Mopinion releases testimonial video with KIA

Mopinion releases testimonial video with KIA

Kia Motors Netherlands is the brand distributor of the Korean car manufacturer in the country. With a network of 100 dealers, Kia Motors...

Kees Wolters 28/07/2016

Project management tips to improve customer experience

Project management tips to improve customer experience

It’s not easy to be on top of your customer experience game. It’s a well coordinated effort of an entire team that ultimately creates a...

Guest Author 26/07/2016

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