Mapping the online customer journey for travel companies Booking a vacation can be a fun and exciting experience. But it can also require a lot of research and planning on the traveler’s part.... Erin Gilliam Haije 14/03/2017
Online customer feedback volumes per industry Got your digital customer feedback programme up and running but not sure what to expect in terms of feedback volumes? You’re not alone... Erin Gilliam Haije 07/03/2017
Which website tools are best for effectively engaging with the online customer? Ask anyone. There are many companies out there that make use of several tools as a means for communicating with their visitors or customers... Udesh Jadnanansing 26/01/2017
Digital Customer Experience Trends for 2017 According to Forrester, 72% of businesses say that improving Digital Customer Experience is their top priority. So where do we see it... Erin Gilliam Haije 23/01/2017
Is digital development on the rise for B2B companies? Recently, in November, I had the chance to attend the CustomerTalk digital marketing event. The main topic was digital marketing with a... Guest Author 10/01/2017
Mopinion’s Top 5 “Hottest” Blog posts of 2016 From user experience to annual benchmarks and from text analytics to customisable dashboards, we’ve covered a lot this past year.... Erin Gilliam Haije 29/12/2016
A look back on the Marketing Technology event 2016 It was a great turnout at the Marketing Technology 2016 event this year. Companies from all over the Netherlands came together to listen to... Erin Gilliam Haije 15/12/2016
4 things to consider when building a digital marketing dashboard Dashboards are very convenient tools for tracking business metrics, KPIs and other important data points relevant to your company. In a... Erin Gilliam Haije 23/11/2016
Digital Customer Experience Benchmark 2016 The Digital Customer Experience Benchmark 2016 reveals that most major European companies still remain in the beginning stages of... Kees Wolters 16/11/2016
The top ten online irritations of 2016 Problems logging in, never-ending download sessions, unable to find what you’re looking for? If you haven’t encountered these issues... Erin Gilliam Haije 10/11/2016