Mopinion Blog

Cultura is a leading French retail chain, specialising in books, music, videos, art supplies and more. Their digital channels play a central role in their business, with their website, cultura.com, doubling as both a direct sales channel and a major entry point for their customers. It’s only natural that creating a...

Vattenfall is a leading energy supplier, active across several European countries and with a strong focus on sustainability. In the Netherlands alone, Vattenfall serves over 2 million customers. Their digital channels (such as their website, mobile app and email campaigns) play a big part in both nurturing customer...

Customer experience (CX) is a top priority for the French–Dutch airline Air France–KLM Group. By actively listening to their passengers, they continually refine the digital journey to meet evolving needs – supported by Mopinion’s digital feedback software. Danny Pruis, Business Analyst at Air France-KLM Group,...