Our thoughts on Digital Customer Experience

Product Updates

Feedback Flash: How to effectively target and publish feedback forms

In this edition of Feedback Flash, we are diving into deployments. This is what we at Mopinion call a set of feedback forms and the...

Elin Jansson 06/11/2025

Product Update October 2025

At Mopinion, we’re always improving the way you collect, analyse and act on customer feedback. This latest update brings smarter...

Jos van der Kooij 17/10/2025

Feedback Flash: Discover form design techniques that matter

Setting up customer feedback forms that effortlessly blend into your website, mobile app or email campaign is crucial for your response...

Elin Jansson 29/08/2025

Feedback form overview: Now with creator & edit history

Managing all your feedback forms just became smoother, smarter, and a whole lot easier. We’ve made some updates to your feedback form...

Jos van der Kooij 29/08/2025

Dashboard Exports: Share, collaborate and analyse effortlessly

Democratising user and customer feedback data is becoming a growing priority for businesses. After all, feedback is most effective when it...

Elin Jansson 15/07/2025

Mopinion is WCAG Guideline Level AA Compliant

Did you know that Mopinion meets the WCAG guidelines, making our software WCAG 2.1 Level AA compliant? This means that the feedback forms...

Erin Gilliam Haije 02/07/2025

New Release Pack: Targeting Feedback Forms Made Even Easier

Every interaction with your customers is an opportunity to gather valuable feedback. However, it is vital to ask for feedback from the...

Jos van der Kooij 19/03/2025

New version of Android SDK: faster, cleaner, more powerful

Are you already collecting feedback in your mobile Android app(s) or do you want to start with it? Our latest Android SDK makes it a...

Jos van der Kooij 08/01/2025

Mopinion Software Recap 2024: A year in review

2024 has almost come to an end, can you believe it? Twelve months is a long time even though it might feel like it flashed by in a blink of...

Elin Jansson 16/12/2024

Introducing Smart Recaps: AI-generated feedback summaries

Sifting through hundreds of feedback comments to find meaningful insights is an overwhelming task for many digital teams. Manually...

Kees Wolters 04/12/2024

Collect user feedback in your Android apps

Are you looking for a way to collect user feedback on your Android apps? No problem – with the Mopinion Android SDK you’ll be up and...

Elin Jansson 28/08/2024

Customer stories

How Vattenfall optimises digital customer journeys with Mopinion

How feedback powers Air France–KLM’s CX & digital journey

How Smartphonehoesjes.nl uses customer feedback to elevate the digital experience

From Gaps to Growth: Away’s Journey with Customer Insights

Rijksoverheid.nl optimises the user journey with digital feedback

How Vattenfall optimises digital customer journeys with Mopinion

Vattenfall is a leading energy supplier, active across several European countries and with a strong focus on sustainability. In the Netherlands alone, Vattenfall serves over 2 million customers. Their digital channels (such as their website, mobile app and email campaigns) play a big part in both nurturing customer...

How feedback powers Air France–KLM’s CX & digital journey

Customer experience (CX) is a top priority for the French–Dutch airline Air France–KLM Group. By actively listening to their passengers, they continually refine the digital journey to meet evolving needs – supported by Mopinion’s digital feedback software. Danny Pruis, Business Analyst at Air France-KLM Group,...

Rijksoverheid.nl optimises the user journey with digital feedback

The central Government of the Netherlands distributes a massive amount of information on a daily basis, with one of their biggest channels being their website, rijksoverheid.nl. As this site is such a large source of information for the Dutch citizens, it’s important to keep it as clear and user-friendly as...