How Cultura created a centralised customer feedback process with Mopinion
Cultura is a leading French retail chain, specialising in books, music, videos, art supplies and more. Their digital channels play a central role in their business, with their website, cultura.com, doubling as both a direct sales channel and a major entry point for their customers. It’s only natural that creating a...
How Vattenfall optimises digital customer journeys with Mopinion
Vattenfall is a leading energy supplier, active across several European countries and with a strong focus on sustainability. In the Netherlands alone, Vattenfall serves over 2 million customers. Their digital channels (such as their website, mobile app and email campaigns) play a big part in both nurturing customer...
How feedback powers Air France–KLM’s CX & digital journey
Customer experience (CX) is a top priority for the French–Dutch airline Air France–KLM Group. By actively listening to their passengers, they continually refine the digital journey to meet evolving needs – supported by Mopinion’s digital feedback software. Danny Pruis, Business Analyst at Air France-KLM Group,...
How Smartphonehoesjes.nl uses customer feedback to elevate the digital experience
Smartphonehoesjes.nl is your go-to destination for all mobile device accessories – from smartphones to laptops and e-readers. As specialists in their field, it’s important for Smartphonehoesjes.nl to deliver both an optimised website and the best service – something they achieve with the help of feedback. In...
From Gaps to Growth: Away’s Journey with Customer Insights
Designed for travellers by travellers – Away is an American luggage and travel accessories brand. Their mission? To transform travel and inspire people to get away more because they believe that the more everyone travels, the better we all become. This mission informs everything Away does – from the...
