Mopinion Resources

Blog

Want to stay up-to-date?
Subscribe to our newsletter!

You have been successfully subscribed!

Product Update: Enhanced exports, notifications and more…

Product Update: Multiple data sources in one chart, email alerts for multiple users, and more...

Once again, it’s about time for another exciting Mopinion product update! This time, we’ve got lots of new features and updates for you, including a brand-new notifications feature that will allow you to see what’s happening inside the product in real-time. Not only that, we’ve also enhanced our exports as well as much more innovative […]

Read more

Why you need CX for your EX

blogbanner_podcast_7

Mopinon has just released another new episode on its growingly popular podcast series, 360 Digital. So what’s the hot topic this month? For our 7th episode, we’re switching things up (again) to focus on another field of digital: the employee experience (EX). This emerging business function has become increasingly popular in recent years, as businesses […]

Read more

Enhanced Exports: It’s live!

enhanced exports is live

You spoke, we listened. With a little help from our customers, (and their useful feedback) we are always able to identify any issues within our system and quickly get to work improving our user’s experience. So, without further ado…   Welcome Enhanced Exports to the Mopinion platform! From completely new features to the optimisation of […]

Read more

7 Mobile Marketing Tips to Supercharge your Strategy

mobile marketing

Over the last decade, mobile technology has quickly become the core of almost everything, changing consumer behaviour forever. So it should come as no surprise to you that this new medium has also had a major impact on other areas such as e-commerce, brand awareness and customer service. Today, more than 85% of internet users […]

Read more

Behind The Feedback: Notifications

behind-the-fb-notification

Recently, Mopinion launched another exciting feature that we know our users will love. Say hello to Notifications! This addition has been on our radar for a while, and we know it will benefit our users massively, allowing them to gain insights into exactly how Mopinion is being used across their organisation. In this Behind the […]

Read more

CRO Best Practices from 7 Conversion Experts

CRO best practices

Does conversion rate optimisation (CRO) intimidate you at all? Well, then it might be comforting to know that you’re not alone. Plenty of digital marketers are either not sure where to start, don’t know what to measure, or even how to set up CRO goals for their organisation. And that is precisely why it is […]

Read more

Increase Your Customer Retention With Conversion Rate Optimisation

customer retention cover image

The customer journey doesn’t end after your visitors complete the action you want them to take – and neither should your conversion optimisation efforts! I’m’ sure that you’ve all heard it before, but if you’re still not convinced that customer retention is valuable, take a look at a study by Frederick Reichheld of Bain and […]

Read more

Soft Data vs Hard Data for Conversion Rate Optimisation

soft data vs hard data

When it comes to conversion rate optimisation, the process could accurately be compared to a balancing act. Today, there are an abundance of tools and options available to leverage your CRO efforts, and of course, the data these tools help you to uncover. Experts in this field know that CRO is a delicate, scientific-based process […]

Read more

Conversion Strategy Mistakes Nearly Every Company Is Making

conversion strategy

Whether you’re a product marketer, digital marketer or data scientist, you’ve probably heard about CRO. Making its first appearance in marketing circles in the early 2000s, it’s safe to say that conversion rate optimisation is a fairly new practice and many businesses don’t have a conversion strategy. Though since then, conversion rate optimisation has only […]

Read more