Mopinion’s partner, Bright UK has been nominated together with DMG Media for the award for Best Voice of the Customer Initiative, as part of the European Contact Centre & Customer Service Awards (ECCCSAs) in the UK.
The ECCCSAs are considered the ‘largest and longest running awards in the customer contact industry’. The organisations nominated are ‘organisations that value their people, continually innovate to improve customer experience and operate efficiently and effectively’.
How it all started…
DMG media sought to expand their programme and deliver a customer-built digital customer experience programme that not only focused on the offline Voice of the Customer, but also the online Voice of the Customer. Through Mopinion’s feedback analytics platform and the expertise of Bright UK, DMG Media implemented a successful Digital Voice of the Customer Programme.
We’re proud to offer Mopinion as part of our mix and we’re absolutely delighted to have been selected as a finalistAshley Williamson, Client Manager at Bright UK
Bright UK is a leading Customer Experience (CX) organisation that is deeply rooted in consultancy. Founded in 2000, Bright works closely with contact centres across all vertical sectors to help improve their customer experience through best in class programmes including benchmarking (Bright index), a customer satisfaction survey tool (Bright navigator) and employee engagement measurement (Bright employee).
Udesh Jadnanansing, Co-Founder and Managing Partner at Mopinion:
“Our partnership with Bright is a perfect example of how the world around us is developing. Consumers don’t think in channels such as phone, retail or websites. Unfortunately companies today are still operating and thinking in those silos. Working with Bright makes it possible to combine digital and non-digital customer feedback for better and more useful insights. It enables companies to break through silos and ultimately delivers a sublime customer experience regardless of which channels customers use”.
The winners will be announced on November 1st…
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