How the University of Twente turns website feedback into action at scale
For any university with students, researchers and employees from all over the world, the website is one of the most important communication channels. It is often the first point of contact for prospective students, current students, employees, researchers and many other visitors. For the University of Twente, this...
From “what” to “why”: How Veneta closed the data gap with customer feedback
In the competitive world of home decoration and e-commerce, the digital experience (DX) can make or break a business. For Veneta, one of the Netherlands’ largest online retailers of window treatments, the website sits at the heart of the customer journey. The products Veneta sells require a higher level of...
How Cultura created a centralised customer feedback process with Mopinion
Cultura is a leading French retail chain, specialising in books, music, videos, art supplies and more. Their digital channels play a central role in their business, with their website, cultura.com, doubling as both a direct sales channel and a major entry point for their customers. It’s only natural that creating a...
How Vattenfall optimises digital customer journeys with Mopinion
Vattenfall is a leading energy supplier, active across several European countries and with a strong focus on sustainability. In the Netherlands alone, Vattenfall serves over 2 million customers. Their digital channels (such as their website, mobile app and email campaigns) play a big part in both nurturing customer...
How feedback powers Air France–KLM’s CX & digital journey
Customer experience (CX) is a top priority for the French–Dutch airline Air France–KLM Group. By actively listening to their passengers, they continually refine the digital journey to meet evolving needs – supported by Mopinion’s digital feedback software. Danny Pruis, Business Analyst at Air France-KLM Group,...
