From “what” to “why”: How Veneta closed the data gap with customer feedback
In the competitive world of home decoration and e-commerce, the digital experience (DX) can make or break a business. For Veneta, one of the Netherlands’ largest online retailers of window treatments, the website sits at the heart of the customer journey. The products Veneta sells require a higher level of...
How Cultura created a centralised customer feedback process with Mopinion
Cultura is a leading French retail chain, specialising in books, music, videos, art supplies and more. Their digital channels play a central role in their business, with their website, cultura.com, doubling as both a direct sales channel and a major entry point for their customers. It’s only natural that creating a...
How Vattenfall optimises digital customer journeys with Mopinion
Vattenfall is a leading energy supplier, active across several European countries and with a strong focus on sustainability. In the Netherlands alone, Vattenfall serves over 2 million customers. Their digital channels (such as their website, mobile app and email campaigns) play a big part in both nurturing customer...
How feedback powers Air France–KLM’s CX & digital journey
Customer experience (CX) is a top priority for the French–Dutch airline Air France–KLM Group. By actively listening to their passengers, they continually refine the digital journey to meet evolving needs – supported by Mopinion’s digital feedback software. Danny Pruis, Business Analyst at Air France-KLM Group,...
How Smartphonehoesjes.nl uses customer feedback to elevate the digital experience
Smartphonehoesjes.nl is your go-to destination for all mobile device accessories – from smartphones to laptops and e-readers. As specialists in their field, it’s important for Smartphonehoesjes.nl to deliver both an optimised website and the best service – something they achieve with the help of feedback. In...
